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<?xml-stylesheet type="text/xsl" href="http://windowsteamblog.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Windows Vista Team Blog</title><link>http://windowsteamblog.com/blogs/windowsvista/default.aspx</link><description /><dc:language>en</dc:language><generator>CommunityServer 2008 SP1 (Build: 30619.63)</generator><item><title>Windows Vista Service Pack 2 Beta</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/10/24/windows-vista-service-pack-2-beta.aspx</link><pubDate>Sat, 25 Oct 2008 03:13:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:502481</guid><dc:creator>Mike Nash</dc:creator><slash:comments>124</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=502481</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/10/24/windows-vista-service-pack-2-beta.aspx#comments</comments><description>&lt;p&gt;Hi there, Mike Nash here.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;As you know we are getting ready to talk about Windows 7 at the PDC next week.&amp;nbsp; Before we do that, I thought I would give you an update on our latest work for Windows Vista.&lt;/p&gt;
&lt;p&gt;We are committed to continually improving Windows, and we&amp;#39;ve been getting some questions about the timing of the next service pack for Windows Vista.&amp;nbsp; Following the success of Windows Vista Service Pack 1 last spring, we have been working hard on Windows Vista Service Pack 2.&amp;nbsp;As a part of the development and testing process, we&amp;#39;re going to start by providing a small group of Technology Adoption Program customers with Windows Vista SP2 Beta for evaluation next Wednesday, October 29.&amp;nbsp;The final release date for Windows Vista SP2 will be based on quality.&amp;nbsp;So we&amp;#39;ll track customer and partner feedback from the beta program before setting a final date for the release.&lt;/p&gt;
&lt;p&gt;Windows Vista SP2 Beta contains previously released fixes focused on addressing specific reliability, performance, and compatibility issues. We expect Windows Vista SP2 will retain compatibility with applications that run on Windows Vista and Windows Vista SP1 and are written using public APIs.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;Because we&amp;#39;ve adopted a single serviceability model, these improvements are integrated into &lt;i&gt;a single&lt;/i&gt; service pack covering both Windows Vista (client) and Windows Server 2008 (server) versions.&amp;nbsp;This should also minimize deployment and testing complexity for our customers.&lt;/p&gt;
&lt;p&gt;In addition to previously released updates since the launch of Windows Vista SP1, Windows Vista SP2 contains changes focused on supporting new types of hardware and adding support for several emerging standards:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Windows Vista SP2 adds Windows Search 4.0 for faster and improved relevancy in searches. &lt;/li&gt;
&lt;li&gt;Windows Vista SP2 contains the Bluetooth 2.1 Feature Pack supporting the most recent specification for Bluetooth Technology. &lt;/li&gt;
&lt;li&gt;Ability to record data on to Blu-Ray media natively in Windows Vista. &lt;/li&gt;
&lt;li&gt;Adds Windows Connect Now (WCN) to simplify Wi-Fi Configuration. &lt;/li&gt;
&lt;li&gt;Windows Vista SP2 enables the exFAT file system to support UTC timestamps, which allows correct file synchronization across time zones.&amp;nbsp; &lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;One question I know that you will ask is &amp;quot;should I wait for SP2?&amp;quot;&amp;nbsp;The reality is that Windows Vista SP1 is a great platform that is both available on new Windows PCs and available as a free download for systems that are running the &amp;quot;gold&amp;quot; release of Windows Vista.&amp;nbsp; While we will recommend SP2 when it ships, your best bet today is Windows Vista SP1. &lt;/p&gt;
&lt;p&gt;I look forward to sharing more about Windows Vista SP2 in the future - stay tuned!&lt;/p&gt;
&lt;p&gt;Mike&lt;i&gt;&lt;/i&gt;&lt;/p&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=502481" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Announcement/default.aspx">Announcement</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista+SP1/default.aspx">Windows Vista SP1</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista+SP2/default.aspx">Windows Vista SP2</category></item><item><title>Why 7?</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/10/14/why-7.aspx</link><pubDate>Tue, 14 Oct 2008 19:30:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:502205</guid><dc:creator>Mike Nash</dc:creator><slash:comments>97</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=502205</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/10/14/why-7.aspx#comments</comments><description>&lt;P mce_keep="true"&gt;There's been a lot of lively discussion since I confirmed yesterday that the official name for the next version of the Window client operating system will be "Windows 7" about how we got to the number "7."&lt;/P&gt;
&lt;P&gt;I'll say up front, that there are many ways to count the releases of Windows and it's been both a trip down memory lane and quite amusing to read all the different theories about how we got to the number "7."&lt;/P&gt;
&lt;P&gt;Anyway, the numbering we used is quite simple.&amp;nbsp; The very first release of Windows was Windows 1.0, the second was Windows 2.0, the third Windows 3.0.&lt;/P&gt;
&lt;P&gt;Here's where things get a little more complicated.&amp;nbsp; Following Windows 3.0 was Windows NT which was code versioned as Windows 3.1.&amp;nbsp;Then came Windows 95, which was code versioned as Windows 4.0.&amp;nbsp; Then, Windows 98, 98 SE and Windows Millennium each shipped as 4.0.1998, 4.10.2222, and 4.90.3000, respectively.&amp;nbsp;So we're counting all 9x versions as being 4.0.&lt;/P&gt;
&lt;P&gt;Windows 2000 code was 5.0 and then we shipped Windows XP as 5.1, even though it was a major release we didn't' want to change code version numbers to maximize application compatibility.&lt;/P&gt;
&lt;P&gt;That brings us to Windows Vista, which is 6.0.&amp;nbsp; So we see Windows 7 as our next logical significant release and 7&lt;SUP&gt;th&lt;/SUP&gt; in the family of Windows releases.&lt;/P&gt;
&lt;P&gt;We learned a lot about using 5.1 for XP and how that helped developers with version checking for API compatibility.&amp;nbsp; We also had the lesson reinforced when we applied the version number in the Windows Vista code as Windows 6.0-- that changing basic version numbers can cause application compatibility issues.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;So we decided to ship the Windows 7 code as Windows 6.1 - which is what you will see in the actual version of the product in cmd.exe or computer properties.&lt;/P&gt;
&lt;P&gt;There's been some fodder about whether using 6.1 in the code is an indicator of the relevance of Windows 7.&amp;nbsp; It is not.&lt;/P&gt;
&lt;P&gt;Windows 7 is a significant and evolutionary advancement of the client operating system.&amp;nbsp; It is in every way a major effort in design, engineering and innovation.&amp;nbsp; The only thing to read into the code versioning is that we are absolutely committed to making sure application compatibility is optimized for our customers.&lt;/P&gt;
&lt;P&gt;We're just over a week away from showing off Windows 7 at PDC and WinHEC.&amp;nbsp; I look forward to sharing more soon!&lt;/P&gt;
&lt;P&gt;Mike&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=502205" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+7/default.aspx">Windows 7</category></item><item><title>Introducing Windows 7</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/10/13/introducing-windows-7.aspx</link><pubDate>Mon, 13 Oct 2008 21:56:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:502080</guid><dc:creator>Mike Nash</dc:creator><slash:comments>219</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=502080</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/10/13/introducing-windows-7.aspx#comments</comments><description>&lt;P&gt;Hi there, Mike Nash here.&lt;/P&gt;
&lt;P&gt;For me, one of the most exciting times in the release of a new product is right before we show it to the world for the first time.&amp;nbsp;And that time is right now.&lt;/P&gt;
&lt;P&gt;In a few weeks we are going to be talking about the details of this release at the &lt;A href="http://www.microsoftpdc.com/" mce_href="http://www.microsoftpdc.com/"&gt;PDC&lt;/A&gt; and at &lt;A href="http://www.microsoft.com/whdc/default.mspx" mce_href="http://www.microsoft.com/whdc/default.mspx"&gt;WinHEC&lt;/A&gt;. We will be sharing a pre-beta "developer only release" with attendees of both shows and giving them the first broad in-depth look at what we've been up to.&amp;nbsp;I can't wait for them to see it.&lt;/P&gt;
&lt;P&gt;And, as you probably know, since we began development of the next version of the Windows client operating system we have been referring to it by a codename, "Windows 7."&amp;nbsp; But now is a good time to announce that we've decided to officially call the next version of Windows, "Windows 7."&lt;/P&gt;
&lt;P&gt;While I know there have been a few cases at Microsoft when the codename of a product was used for the final release, I am pretty sure that this is a first for Windows.&amp;nbsp;You might wonder about the decision.&lt;/P&gt;
&lt;P&gt;The decision to use the name Windows 7 is about simplicity.&amp;nbsp;Over the years, we have taken different approaches to naming Windows.&amp;nbsp; We've used version numbers like Windows 3.11, or dates like Windows 98, or "aspirational" monikers like Windows XP or Windows Vista.&amp;nbsp; And since we do not ship new versions of Windows every year, using a date did not make sense.&amp;nbsp; Likewise, coming up with an all-new "aspirational" name does not do justice to what we are trying to achieve, which is to stay firmly rooted in our aspirations for Windows Vista, while evolving and refining the substantial investments in platform technology in Windows Vista into the next generation of Windows.&lt;/P&gt;
&lt;P&gt;Simply put, this is the seventh release of Windows, so therefore "Windows 7" just makes sense.&lt;/P&gt;
&lt;P&gt;We are very excited about the opportunity to tell you more about Windows 7 in the coming weeks, and show you how we have continued to build on investments begun in Windows Vista to deliver on the next release of the Windows operating system.&lt;/P&gt;
&lt;P&gt;I look forward to sharing more with you in the coming weeks and months.&lt;/P&gt;
&lt;P&gt;--Mike&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=502080" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows/default.aspx">Windows</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Announcement/default.aspx">Announcement</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+7/default.aspx">Windows 7</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/WinHEC+2008/default.aspx">WinHEC 2008</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/PDC+2008/default.aspx">PDC 2008</category></item><item><title>Get Windows 7 at PDC and WinHEC</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/24/get-windows-7-at-pdc-and-winhec.aspx</link><pubDate>Wed, 24 Sep 2008 22:19:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501770</guid><dc:creator>Chris Flores</dc:creator><slash:comments>26</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501770</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/24/get-windows-7-at-pdc-and-winhec.aspx#comments</comments><description>While this blog is committed to bringing you the latest info on Windows Vista, I wanted to take a moment to take a look at what everyone's been talking about today: PDC, WinHEC and Windows 7. 
&lt;P&gt;The Professional Developer Conference (PDC) , taking place in Los Angeles Oct. 27th - 30th, is an event designed for leading-edge developers and software architects that are interested in the future of the Microsoft platform. If you're responsible for the technical strategy in your organization, or you're a highly skilled developer who likes to delve deep into the heart of the platform, then PDC is for you! You can register today for PDC by heading over to &lt;A href="http://www.microsoftpdc.com/" mce_href="http://www.microsoftpdc.com/"&gt;http://www.microsoftpdc.com/&lt;/A&gt;. Hurry, spots are filling fast!&lt;/P&gt;
&lt;P&gt;The Windows Hardware Engineering Conference (WinHEC), taking place in Los Angeles Nov.&amp;nbsp;5th - 7th, focuses on designing PCs, servers, and devices that run and interface with Microsoft Windows with a focus on Windows 7. WinHEC brings together engineers, developers and testers, and product planners giving them a opportunity to stay aligned with Microsoft technology roadmaps and new product opportunities. To register for WinHEC - &lt;A href="http://www.microsoft.com/whdc/winhec/default.mspx" mce_href="http://www.microsoft.com/whdc/winhec/default.mspx"&gt;click here&lt;/A&gt; (register before Oct.&amp;nbsp;3rd and save $400!). &lt;/P&gt;
&lt;P&gt;At each event you will hear from lead Windows Engineers including Steven Sinofsky, as well as see firsthand the next Windows OS. Just announced today - at both shows we will handing out a pre-beta build of Windows 7. By attending these events, you will be one of a select few to receive a pre-beta build of Windows 7 to take with you. If that's not incentive to head to these events, I don't know what is ;-)&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501770" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows/default.aspx">Windows</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+7/default.aspx">Windows 7</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Engineering/default.aspx">Engineering</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/WinHEC+2008/default.aspx">WinHEC 2008</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/PDC+2008/default.aspx">PDC 2008</category></item><item><title>New Windows Ultimate Extras Now Available</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/23/new-windows-ultimate-extras-now-available.aspx</link><pubDate>Tue, 23 Sep 2008 23:22:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501709</guid><dc:creator>Chris Flores</dc:creator><slash:comments>64</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501709</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/23/new-windows-ultimate-extras-now-available.aspx#comments</comments><description>Today we are excited to announce that 3 new Windows Ultimate Extras are now available for installation via Windows Update! This is the&amp;nbsp;6th wave of Ultimate Extras released by Microsoft exclusively for Windows Vista Ultimate users. Users will find the following Ultimate Extras waiting to be installed: 
&lt;P&gt;&lt;B&gt;Microsoft ® Tinker (TM):&lt;/B&gt; Microsoft Tinker is a casual game that provides players with short puzzle game play sessions set in a warm, calming environment.&lt;/P&gt;
&lt;P&gt;&lt;B&gt;Ultimate Extras Sounds from Microsoft Tinker:&lt;/B&gt; Based on the positive feedback we received from the release of additional Windows Sound Schemes in April, we've integrated the unique audio sounds from Microsoft Tinker into a new sound scheme.&lt;/P&gt;
&lt;P&gt;&lt;B&gt;Windows ® DreamScene (TM)&amp;nbsp;Content Pack #4&lt;/B&gt; Windows DreamScene Content Pack #4 which adds three additional nature-setting Windows DreamScenes.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;Microsoft Tinker was developed for Microsoft as an Ultimate Extra by our Partner &lt;A target=_blank href="http://www.fuelindustries.com/" mce_href="http://www.fuelindustries.com/"&gt;Fuel Industries&lt;/A&gt;. &lt;/P&gt;
&lt;P&gt;Windows Ultimate Extras are only for Windows Vista Ultimate users and designed to add to their Windows experience. We will be shipping new Windows Ultimate Extras in the near future and will post additional information here on the blog when that occurs.&amp;nbsp; &lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501709" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Ultimate+Extras/default.aspx">Ultimate Extras</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+DreamScene/default.aspx">Windows DreamScene</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Microsoft+Tinker/default.aspx">Microsoft Tinker</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista+Ultimate/default.aspx">Windows Vista Ultimate</category></item><item><title>Windows: Life without Walls</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/18/windows-life-without-walls.aspx</link><pubDate>Fri, 19 Sep 2008 04:52:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501596</guid><dc:creator>Chris Flores</dc:creator><slash:comments>23</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501596</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/18/windows-life-without-walls.aspx#comments</comments><description>Tonight, you may have caught our new "Real PC" TV ads - which aired for the first time during an episode of The Office. You may have also seen the "Life without Walls" ad in newspapers today. The Windows consumer campaign has officially moved into its next phase with a new series of TV and print ads designed to highlight that technology is supposed to help people break through barriers and overcome obstacles. To view our latest TV and print ads, head on over to the &lt;A href="http://www.microsoft.com/presspass/windows/Default.aspx"&gt;Windows PressPass site&lt;/A&gt;. 
&lt;P mce_keep="true"&gt;&lt;A href="http://www.microsoft.com/presspass/windows/imageGallery.aspx" mce_href="http://www.microsoft.com/presspass/windows/imageGallery.aspx"&gt;&lt;IMG style="WIDTH: 250px; HEIGHT: 230px" src="http://www.microsoft.com/presspass/windows/images/campaignImages/PrintAd-Manifesto-ThumbSize.jpg" width=250 height=230 mce_src="http://www.microsoft.com/presspass/windows/images/campaignImages/PrintAd-Manifesto-ThumbSize.jpg"&gt;&lt;/A&gt;&lt;/P&gt;
&lt;P&gt;And starting tonight - you can also choose to take part in our campaign yourself! People wanting to proclaim they are a PC just like in the ads can upload their photos and videos to &lt;A href="http://www.windows.com/" mce_href="http://www.windows.com"&gt;Windows.com&lt;/A&gt;. The content you upload may be selected for use in our online banner campaign or on video billboards in New York's Times Square. Users will be notified by email when they can see their content in the banners.&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501596" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows/default.aspx">Windows</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Consumer+Campaign/default.aspx">Windows Consumer Campaign</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Brand/default.aspx">Brand</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Advertising/default.aspx">Advertising</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/I_2700_m+a+PC/default.aspx">I'm a PC</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Life+without+Walls/default.aspx">Life without Walls</category></item><item><title>Next Phase of Ad Campaign About to Hit</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/17/next-phase-of-ad-campaign-about-to-hit.aspx</link><pubDate>Thu, 18 Sep 2008 02:24:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501531</guid><dc:creator>Chris Flores</dc:creator><slash:comments>25</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501531</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/17/next-phase-of-ad-campaign-about-to-hit.aspx#comments</comments><description>So there seems to be the rumor running around that we're supposedly cancelling our Bill Gates and Jerry Seinfeld ads tomorrow. I wouldn't count on anything being "cancelled". It was always the plan to have Jerry Seinfeld in the first phase of the campaign and not a part of every ad. Instead, our Windows Consumer Campaign is moving into the next phase and we did mention &lt;A href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/09/11/what-s-up-with-those-ads.aspx" mce_href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/09/11/what-s-up-with-those-ads.aspx"&gt;previously&lt;/A&gt; that you should expect the campaign to evolve. I'll &lt;A href="http://www.nytimes.com/2008/09/18/business/media/18adco.html?_r=4&amp;amp;oref=slogin&amp;amp;ref=bu&amp;amp;pagewanted=print&amp;amp;oref=slogin&amp;amp;oref=slogin" mce_href="http://www.nytimes.com/2008/09/18/business/media/18adco.html?_r=4&amp;amp;oref=slogin&amp;amp;ref=bu&amp;amp;pagewanted=print&amp;amp;oref=slogin&amp;amp;oref=slogin"&gt;direct you&lt;/A&gt; to a post by Stuart Elliott of The New York Times to shed some light on what's next for our ad campaign. 
&lt;P&gt;More to come - stay tuned!&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501531" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows/default.aspx">Windows</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Consumer+Campaign/default.aspx">Windows Consumer Campaign</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Brand/default.aspx">Brand</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Advertising/default.aspx">Advertising</category></item><item><title>What’s up with those ads?</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/11/what-s-up-with-those-ads.aspx</link><pubDate>Fri, 12 Sep 2008 00:28:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501342</guid><dc:creator>Chris Flores</dc:creator><slash:comments>25</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501342</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/11/what-s-up-with-those-ads.aspx#comments</comments><description>&lt;P&gt;&lt;EM&gt;As I did &lt;/EM&gt;&lt;A href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/08/26/mojave-the-experiment-continues.aspx" mce_href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/08/26/mojave-the-experiment-continues.aspx"&gt;&lt;EM&gt;previously&lt;/EM&gt;&lt;/A&gt;&lt;EM&gt;, I'm posting this on behalf of my colleague David Webster.&lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;Since&amp;nbsp;my last post&amp;nbsp;here&amp;nbsp;as a guest blogger a few weeks back was to give you some context on the Mojave Experiment, I figured I should do the same for the &lt;I&gt;other&lt;/I&gt; little campaign we're running on TV right now. Even if you're not a TV watcher, you probably know the one I'm talking about. It involves Churros, Pleather, Big Top Points and the Conquistador. Oh yeah, there's a Windows logo in there at the end too.&lt;/P&gt;
&lt;P&gt;I thought I got a lot of mail when the Mojave spots came out, but I was wrong. Even in an election year (or maybe because we're in an election year), people sure do seem to enjoy debating our marketing.&lt;/P&gt;
&lt;P&gt;Between the enthusiastic notes from enthusiasts, &amp;nbsp;the predictable notes from friends and family, and the &lt;I&gt;even more predictable&lt;/I&gt; notes from haters and fanboys, two common questions emerged:&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;Do you really think these ads will make people want to buy &lt;I&gt;Windows Vista&lt;/I&gt;?&lt;/LI&gt;
&lt;LI&gt;Are you getting the reaction you expected/wanted?&lt;/LI&gt;&lt;/OL&gt;
&lt;P&gt;Fortunately these are both really easy to answer. &amp;nbsp;Since I've seen tons of speculation out there (some very literate and interesting, others not so much), I figured it would be a good idea to answer them both here.&lt;/P&gt;
&lt;P&gt;You might have seen that in some interviews last week we called these initial TV spots "icebreakers" designed to start a new kind of conversation. That's exactly what they are. Icebreakers. Not the whole campaign. Not even the main part of the campaign. Just the &lt;I&gt;beginning&lt;/I&gt; of the campaign. Just as somebody might tell a joke to lighten up a room or get somebody's attention before changing gears, these first ads were designed to tap people on the shoulder and say "Excuse me. We're back and we'd love a few moments of your time".&lt;/P&gt;
&lt;P&gt;Will seeing Bill and Jerry enjoy each other's company make people run out and buy a new laptop? Or correct misperceptions some non-users might have about Windows Vista? &lt;/P&gt;
&lt;P&gt;Certainly not. We'd be crazy to think they would. That's why we're continuing the Mojave Experiment ads. That's &lt;I&gt;their&lt;/I&gt; job.&lt;/P&gt;
&lt;P&gt;And they do their job simply&amp;nbsp;by giving people who've never done so an excuse to check out Windows Vista for themselves.&lt;/P&gt;
&lt;P&gt;But &lt;I&gt;this&lt;/I&gt; campaign, when fully unveiled, will talk about Windows in &lt;B&gt;all its forms&lt;/B&gt;. Not just the OS for PCs we happen to be shipping today. In fact, not just an OS. And not just on PCs. Simply put, this campaign isn't &lt;I&gt;about&lt;/I&gt; Windows Vista. It's about &lt;B&gt;Windows&lt;/B&gt;.&lt;/P&gt;
&lt;P&gt;That might not be what some folks were/are expecting. And it might be hard to believe given what you've seen so far.&lt;/P&gt;
&lt;P&gt;But remember, we &lt;I&gt;have&lt;/I&gt; gone on record saying the broader campaign will "tell the Windows story" and we intend to &lt;I&gt;judge its success on that basis&lt;/I&gt;.&lt;/P&gt;
&lt;P&gt;In that light I think it's pretty safe to conclude we don't expect the little logo at the end of these spots to do all that work by itself.&lt;/P&gt;
&lt;P&gt;Answering question #2 is even easier.&lt;/P&gt;
&lt;P&gt;Yes.&lt;/P&gt;
&lt;P&gt;When you set out to create advertising, the thing that keeps you up at night is not "Will some people not get it or like it?" &lt;/P&gt;
&lt;P&gt;Rather its "Will anyone pay any attention and notice"? I think we can safely check that box. Oscar Wilde's quote on the subject may be overused, but it's good to keep in mind when thinking about marketing products that can get taken for granted in today's crowded media landscape: "The only thing worse than being talked about is not being talked about."&lt;/P&gt;
&lt;P&gt;I'm not going to give any more details about how the campaign will evolve over the next couple of weeks, you'll have to stay tuned and see for yourself.&lt;/P&gt;
&lt;P&gt;Or you can just listen to what folks are talking about on podcasts, blogs and around water coolers the next day ;-)&lt;/P&gt;
&lt;P&gt;In that spirit, here are some of the best Seinfeld-inspired headlines we collected from various news outlets over the last few weeks. We sure made the headline writers' jobs more interesting (even when they got the Windows Vista focus wrong):&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;What's Up With the Ad About Nothing That Has Everyone Talking?&lt;/LI&gt;
&lt;LI&gt;Seinfeld Peddles Vista From Milan to Minsk&lt;/LI&gt;
&lt;LI&gt;These Churros are making me thirsty&lt;/LI&gt;
&lt;LI&gt;You Vista Vista'd Over The Best Part!&lt;/LI&gt;
&lt;LI&gt;Seinfeld goes to bat for Microsoft, yada yada yada&lt;/LI&gt;
&lt;LI&gt;Is That The Conquistador? They Run Tight.&lt;/LI&gt;
&lt;LI&gt;Microsoft talks Seinfeld into wearing the puffy OS&lt;/LI&gt;
&lt;LI&gt;Microsoft: Still Master of the Operating System Domain&lt;/LI&gt;
&lt;LI&gt;Vista &amp;amp; Seinfeld: Not That There's Anything Wrong with That&lt;/LI&gt;&lt;/UL&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501342" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows/default.aspx">Windows</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Consumer+Campaign/default.aspx">Windows Consumer Campaign</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Brand/default.aspx">Windows Brand</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Bill+Gates/default.aspx">Bill Gates</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Jerry+Seinfeld/default.aspx">Jerry Seinfeld</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/TV+ads/default.aspx">TV ads</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Marketing/default.aspx">Marketing</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Brand/default.aspx">Brand</category></item><item><title>The New Windows Consumer Campaign </title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/04/the-new-windows-consumer-campaign.aspx</link><pubDate>Fri, 05 Sep 2008 04:50:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501154</guid><dc:creator>Chris Flores</dc:creator><slash:comments>22</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501154</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/04/the-new-windows-consumer-campaign.aspx#comments</comments><description>&lt;P&gt;Tonight is an exciting night for Windows. Head over to the &lt;A href="http://www.microsoft.com/presspass/windows/" mce_href="http://www.microsoft.com/presspass/windows/"&gt;Microsoft PressPass Windows site&lt;/A&gt; to check out some of the experiences and changes we are driving online, with OEM, and at retail. While you are there, be sure to check out the video interview with Corporate Vice President of Windows Consumer Product Marketing Brad Brooks discussing the new Windows Consumer Campaign. And in case you missed it on TV this evening, you can watch the debut ad&amp;nbsp;of our new Windows Consumer Campaign featuring Bill Gates and Jerry Seinfeld at the Microsoft PressPass Windows site as well. &lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501154" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows/default.aspx">Windows</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Consumer+Campaign/default.aspx">Windows Consumer Campaign</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Brand/default.aspx">Windows Brand</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Bill+Gates/default.aspx">Bill Gates</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Jerry+Seinfeld/default.aspx">Jerry Seinfeld</category></item><item><title>Update: Windows Vista and the Optimized Desktop</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/03/update-windows-vista-and-the-optimized-desktop.aspx</link><pubDate>Wed, 03 Sep 2008 20:45:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:501093</guid><dc:creator>Chris Flores</dc:creator><slash:comments>7</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=501093</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/09/03/update-windows-vista-and-the-optimized-desktop.aspx#comments</comments><description>A few months ago, first in &lt;A href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/01/22/microsoft-virtualization-day-helping-it-professionals-do-more-with-less.aspx" mce_href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/01/22/microsoft-virtualization-day-helping-it-professionals-do-more-with-less.aspx"&gt;January&lt;/A&gt;, and then again in &lt;A href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/05/22/update-windows-optimized-desktop-for-the-enterprise.aspx" mce_href="http://windowsvistablog.com/blogs/windowsvista/archive/2008/05/22/update-windows-optimized-desktop-for-the-enterprise.aspx"&gt;May&lt;/A&gt;, Shanen Boettcher, General Manager of Windows Product Management for the Enterprise, commented on our vision for the Optimized Desktop.&amp;nbsp;Today, he posted on the &lt;A href="http://blogs.technet.com/mdop/" mce_href="http://blogs.technet.com/mdop/"&gt;MDOP Team Blog&lt;/A&gt; about the new virtualization product releases, licensing changes, and partnerships that will help customers harness the power of Windows Vista in their organization by optimizing both the end user and IT management experience through a tight integration of physical and virtual resources.&amp;nbsp;Highlights include the RTM (Release to Manufacturing) of Microsoft Application Virtualization 4.5 (called "App-V" for short), Microsoft's desktop virtualization technology that allows applications to run completely isolated from one another (and much more), App-V support in Microsoft System Center and Microsoft Configuration Manager, which tightens integration of physical and virtual resources across desktops and servers, and an expansion of the Vista Enterprise Centralized Desktop license to help prepare Windows Vista customers for the next generation of PC users.&amp;nbsp; 
&lt;P&gt;There's a lot of great information in Shanen's blog post, not just about what the news is, but WHY it is so important for our customers.&amp;nbsp; You can read the full post &lt;A href="http://blogs.technet.com/mdop/archive/2008/09/02/virtualization-delivers-optimized-desktops.aspx" mce_href="http://blogs.technet.com/mdop/archive/2008/09/02/virtualization-delivers-optimized-desktops.aspx"&gt;here&lt;/A&gt;. &lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=501093" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/IT+Pro/default.aspx">IT Pro</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Optimized+Desktop/default.aspx">Optimized Desktop</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/MDOP/default.aspx">MDOP</category></item><item><title>Tweakguides.com: Breath of Fresh Air</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/28/tweakguides-com-breath-of-fresh-air.aspx</link><pubDate>Thu, 28 Aug 2008 22:40:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:500961</guid><dc:creator>Chris Flores</dc:creator><slash:comments>34</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=500961</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/28/tweakguides-com-breath-of-fresh-air.aspx#comments</comments><description>I finally got around to reading this juicy, albeit lengthy, Tweakguide.com article, &lt;A href="http://www.tweakguides.com/VA_1.html" mce_href="http://www.tweakguides.com/VA_1.html"&gt;Vista Annoyances Resolved&lt;/A&gt;, last night in which Koroush Ghazi takes an objective view of Windows Vista from inception to its current state. You see, like a lot of us, Koroush is tired of reading, in his (assuming he's a he) words, "what can only be described as a plethora of articles on Windows Vista, almost all of them repetitive, one-sided and of little practical use." The main driver of this type of FUD is the hunger for traffic. If sex sells on TV and in advertising, bashing Windows Vista sells on the internet. As the article points out this has resulted in what the &amp;nbsp;New York times coined as "blog stress" to refer to the never ending need to break company news and expose corporate blunders, mostly unsubstantiated. 
&lt;P&gt;So what I find refreshing about this article is, it attempts to provide a blow by blow of reviews and articles that reveal the good, the bad ... and the ugly. All of his claims and opinions are backed up by articles, reports, and data readily available to anyone with some time on their hands and is familiar with this thing called the Internet. For the conspiracy theorists out there, Microsoft has no relationship with Koroush beyond that fact that he uses our products. He includes a full disclaimer on page 3. &lt;/P&gt;
&lt;P&gt;Some of the "neat" stuff Koroush points out are things we are pretty proud of, especially the security enhancements in Windows Vista. There's been an ongoing debate whether or not it's actually better than XP. Koroush unearths some numbers:&lt;/P&gt;
&lt;P&gt;&lt;I&gt;In a &lt;A href="http://blogs.zdnet.com/Bott/?p=505" mce_href="http://blogs.zdnet.com/Bott/?p=505"&gt;comparison&lt;/A&gt; of Vista and XP security advisories issued by Microsoft between November 2006 and July 2008, Windows XP had 64 advisories rated Critical or Important, whereas Vista had 33 of the same type. Similarly, comparing the advisories issued by Secunia in 2008 &lt;A href="http://secunia.com/product/22/?task=statistics_2008" mce_href="http://secunia.com/product/22/?task=statistics_2008"&gt;Windows XP&lt;/A&gt; had 35% of its advisories rated Highly Critical or above, compared with &lt;A href="http://secunia.com/product/13223/?task=statistics_2008" mce_href="http://secunia.com/product/13223/?task=statistics_2008"&gt;Windows Vista's&lt;/A&gt; 29%. In fact as of late August 2008 XP still shows 30 unpatched security advisories, the highest one rated Moderately Critical; Vista shows 2 unpatched security advisories, the highest one rated Less Critical.&lt;/I&gt;&lt;/P&gt;
&lt;P&gt;There's also been some speculation that XP's adoption curve and reception was much faster and more favorable than Windows Vista.&amp;nbsp; We understand that people get tired of Microsoft constantly saying "Vista is great! Vista is selling like hot cakes!" (it is, by the way!), which is why it's great to see Koroush point out that there is evidence out there to demonstrate that Windows Vista is on the right track. It's also refreshing to see that Koroush kept an open mind and took the time to understand what normal adoption rates look like.&amp;nbsp;&amp;nbsp; &lt;/P&gt;
&lt;P&gt;&lt;I&gt;The above information is provided simply to demonstrate that Windows XP was subject to the exact same types of criticisms and concerns as Windows Vista, many of them totally baseless or sensationalist as we now know. It took roughly three years or more for XP to reach the point (SP2) where users began to start trusting it, and started blaming their errors and problems on things other than the OS itself. &lt;/I&gt;&lt;/P&gt;
&lt;P&gt;He also outlines some very creative solutions to common issues he's noticed users may be hitting up against like slower than desired performance or&amp;nbsp;driver support. While we appreciate his efforts, we don't recommend or endorse the tweaks included in the article. &lt;/P&gt;
&lt;P&gt;Like I said, the article is long, but it's full of interesting information, tips and tricks for the PC users. And again, it's great to see that there is a cure for blog stress...&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=500961" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Tweakguides.com/default.aspx">Tweakguides.com</category></item><item><title>Mojave: The Experiment Continues…</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/26/mojave-the-experiment-continues.aspx</link><pubDate>Wed, 27 Aug 2008 01:08:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:500894</guid><dc:creator>Chris Flores</dc:creator><slash:comments>28</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=500894</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/26/mojave-the-experiment-continues.aspx#comments</comments><description>&lt;I&gt;I'm posting this on behalf of my colleague David Webster:&lt;/I&gt; 
&lt;P&gt;I'm David Webster --the guy "deep in the ranks" who dreamed up the Mojave Experiment. Today we updated the &lt;A href="http://www.mojaveexperiment.com/" mce_href="http://www.mojaveexperiment.com/"&gt;website&lt;/A&gt; with a few new videos, including sharing with you the fiercely debated demos that the participants were shown.&amp;nbsp; We encourage everyone to take a look at the videos, ask questions or air concerns (or even compliments). First I wanted to provide some context and clarify a few things.&lt;/P&gt;
&lt;P&gt;It's been a couple weeks since we launched the Mojave Experiment, and the reaction in the blogosphere has been fascinating to watch. You should see my inbox - some of you really liked how the experiment helped you say "I told you so" to haters who'd just jumped on the bandwagon without trying for themselves. Others thought it was interesting but were skeptical about the validity of the project's methodology, and others still questioned our sanity (not the first time) for doing the experiment in the first place. There were lots of questions - some wondered if we rigged the results, cherry picked videos or even brought in actors to pose as consumers.&amp;nbsp; Fair enough. You &lt;I&gt;should&lt;/I&gt; be skeptical. After all, the basic message of the Mojave Experiment is &lt;B&gt;decide for &lt;I&gt;yourself&lt;/I&gt;&lt;/B&gt;.&amp;nbsp; In that spirit, don't take my word for it either.&amp;nbsp; Go ahead and check out the new site for answers to the most frequent questions we got over the last few weeks.&lt;/P&gt;
&lt;P&gt;We've also heard from supporters loud and clear that we needed to do more marketing around Windows Vista to regular users, and that is exactly what we are doing with the Mojave Experiment. As we have discussed, we're working to get the Mojave message out to consumers through website updates, retail activities and ads on cable stations.&lt;B&gt; &lt;/B&gt;However, I do want to stress that while the Mojave Experiment &lt;I&gt;is&lt;/I&gt; part of Microsoft's broader effort to talk about the value of Windows Vista, it &lt;B&gt;is separate&lt;/B&gt; from the Crispin, Porter &amp;amp; Bogusky campaign you may have heard about in recent weeks. Stay tuned for more details on that one...for now I'm just here to discuss Mojave. &lt;/P&gt;
&lt;P&gt;Well, here's why we went ahead with Mojave in the first place. &lt;/P&gt;
&lt;P&gt;It should surprise no one that we believe Windows Vista today is a great product; it &lt;I&gt;may surprise some&lt;/I&gt; that most current Windows Vista customers agree. In fact, we researched satisfaction levels among existing Windows Vista customers - the survey found that nearly 9 of 10 (i.e. 89%) of customers are either satisfied or very satisfied with their Windows Vista experience. And, satisfaction is &lt;I&gt;increasing&lt;/I&gt; over time - customer sat level is 92% satisfied/very satisfied among those who bought Windows Vista during the last 6 months. More than 180 million Windows Vista licenses have been sold (as of June 30, 2008), and, as analysts have reported, corporate adoption rates are consistent with Windows XP rates in similar timeframes. So looking strictly at customer satisfaction and sales data, things are going very well for Windows Vista. &lt;/P&gt;
&lt;P&gt;At the same time, we recognize that noise in the market created by a vocal minority can discourage regular people from trying the product for themselves. We're confident these people would find a lot to like about Windows Vista if they spent &lt;I&gt;even 5-10 minutes taking a closer look&lt;/I&gt;. We wanted to confirm that hypothesis and see what happens when people get a second chance to make a first impression.&lt;/P&gt;
&lt;P&gt;This led to the idea that led to the test that turned into the Mojave Experiment. And the hypothesis was confirmed when across the board, participants concluded that they needed to take another look before simply accepting what they'd heard. In fact, we had plans for a fun section of the site that highlighted any test subjects who didn't change their minds about Windows Vista. &lt;I&gt;But we didn't get any&lt;/I&gt;.&lt;/P&gt;
&lt;P&gt;The Windows Vista operating system delivered big changes in security, performance and graphics capabilities. These were long-term changes designed to bring customers forward and they are paying off, but it's true they also created near-term pain for customers immediately following launch - notably, some applications and devices didn't work (or work well) on Windows Vista. The product has come a &lt;I&gt;long&lt;/I&gt; way since then. We and our partners have worked extremely hard to fix incompatibilities and optimize drivers for increased performance and stability. We shipped SP1 and countless other Windows Updates that have significantly improved Windows Vista over the last 18 months. &lt;/P&gt;
&lt;P&gt;Again, we know from lots of user and non-user data that the closer they look the more they will like it. We just needed to give them a &lt;I&gt;reason&lt;/I&gt; to take another look.&lt;/P&gt;
&lt;P&gt;For a breakdown of the mechanics and results or just to see what's new, visit: &lt;A href="http://www.mojaveexperiment.com/"&gt;http://www.mojaveexperiment.com/&lt;/A&gt;&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=500894" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista+SP1/default.aspx">Windows Vista SP1</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Mojave+Experiment/default.aspx">Mojave Experiment</category></item><item><title>Windows Vista Adoption Keeps Growing</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/25/windows-vista-keeps-growing.aspx</link><pubDate>Mon, 25 Aug 2008 22:13:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:500866</guid><dc:creator>Chris Flores</dc:creator><slash:comments>11</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=500866</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/25/windows-vista-keeps-growing.aspx#comments</comments><description>There's been a steady amount of buzz around the ‘net recently about Windows Vista adoption, sparked by a blog post last week questioning Windows Vista adoption rates and most recently by some great number crunching by &lt;A href="http://blogs.computerworld.com/windows_vista_faster_adoption_than_xp" mce_href="http://blogs.computerworld.com/windows_vista_faster_adoption_than_xp"&gt;Computerworld&lt;/A&gt;. In light of the various claims, I thought I would offer up some perspective on Windows Vista deployment numbers ... and what experienced industry watchers, like Forrester and CDW, are saying about Windows Vista. 
&lt;P&gt;First, you've heard us say before that we've sold more than 180 million Windows Vista licenses (40 million of those in the last quarter alone) and that major enterprises like Continental Airlines, the United States Air Force, Virgin Megastores, Charter, Avanade, Eastman Chemical and PPG are deploying seats by the thousands (and in some cases by the tens of thousands).&amp;nbsp; That's still true. You can read about these and other Windows Vista deployments at &lt;A href="http://microsoft.com/casestudies"&gt;Microsoft.com/casestudies&lt;/A&gt;. &lt;/P&gt;
&lt;P&gt;Consistent with findings from other reputable sources, Forrester Research just published a &lt;A href="http://www.forrester.com/Research/Document/Excerpt/0,7211,46545,00.html"&gt;new report&lt;/A&gt; on enterprise OS adoption. According to the abstract: &lt;I&gt;"Forrester's month-on-month study of more than 50,000 of our clients' OS preferences confirmed that users are on track with enterprises' initial Windows Vista deployment plans. IT operations folks are at a critical inflection point and should deploy Windows Vista to: 1) stay current with Microsoft's and independent software vendors' (ISVs') support life cycles; 2) help minimize today's security, management, and productivity challenges; and 3) better position your business to eventually embrace "Windows 7," because Windows Vista investments will ultimately pay off with better compatibility for this next release." &lt;/I&gt;Even the &lt;A href="http://blogs.wsj.com/biztech/2008/08/22/windows-vista-coming-soon-to-your-work-computer/?mod=mod"&gt;Wall Street Journal&lt;/A&gt; is picking up on this and in his blog post over the weekend, Ben Worthen includes some nuggets from the report like: "between October 2007 and June 2008 the percentage of visitors running Vista climbed from 5% to 8.8%." Ben also says that "it's pretty safe to assume that the operating system's image problems with the general public will soon be a thing of the past."&lt;/P&gt;
&lt;P&gt;What about the guys on the ground who are selling, installing and implementing Windows Vista?&amp;nbsp;Not surprisingly, they're seeing growing demand too.&amp;nbsp;For example, CDW, one of the nation's largest technology resellers and system integrators, found in their third Windows Vista Tracking Poll that Windows Vista is "gaining traction" in the business market, with 48 percent of respondents saying their organization is using or evaluating Windows Vista. That compares with 29 percent in CDW's February 2007 poll. You can check the &lt;A href="http://seattletimes.nwsource.com/html/businesstechnology/2008120405_btdownload18.html"&gt;Seattle Times&lt;/A&gt; commentary on this.&lt;/P&gt;
&lt;P&gt;The chorus of industry commentators, analysts, partners and real enterprise users confirm what we already knew - businesses are buying, using and liking Windows Vista. If you haven't already, try it and decide for yourself. &amp;nbsp;&lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=500866" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Adoption/default.aspx">Adoption</category></item><item><title>Windows Vista: A better investment for your investments</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/21/windows-vista-a-better-investment-for-your-investments.aspx</link><pubDate>Thu, 21 Aug 2008 22:32:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:500811</guid><dc:creator>Chris Flores</dc:creator><slash:comments>15</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=500811</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/21/windows-vista-a-better-investment-for-your-investments.aspx#comments</comments><description>&lt;A href="http://www.usatoday.com/money/perfi/columnist/krantz/2008-08-21-investing-pcs-macs_N.htm" mce_href="http://www.usatoday.com/money/perfi/columnist/krantz/2008-08-21-investing-pcs-macs_N.htm"&gt;Interesting article&lt;/A&gt; in USA Today from Matt Krantz, the publication's financial markets reporter and an expert on online investing. Matt offers up an unbiased answer to a reader's question: &lt;I&gt;What's a better computer for online investing, a PC or a Mac?&lt;/I&gt; 
&lt;P&gt;Not surprisingly, Krantz advises that Windows Vista&lt;I&gt; &lt;/I&gt;PCs &amp;nbsp;win "&lt;B&gt;hands-down"&lt;/B&gt; over Macs for things like better software compatibility, better community support, IE and greater user productivity. And his fundamental point on cost should hit home for anyone (not just online investors) in the market for a new computer: &lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P&gt;&lt;EM&gt;...For less than $500, you can buy a &lt;/EM&gt;&lt;A target=_blank href="http://www.shopping.hp.com/series/category/notebooks/CQ50Z_series/3/computer_store" mce_href="http://www.shopping.hp.com/series/category/notebooks/CQ50Z_series/3/computer_store"&gt;&lt;EM&gt;Compaq Presario CQ50Z laptop&lt;/EM&gt;&lt;/A&gt;&lt;EM&gt;. It comes with a 1.9 GHz dual-core processor, 1 gigabyte of memory, an Nvidia GeForce graphics card, 120 gigabyte harddrive and wireless networking. A capable machine by today's standards and more than adequate for an online investor, for less than $500. &lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;EM&gt;Now, let's see what's available from Apple. You'll need to spend at least $1,099 for a MacBook, which comes with the same memory and hard drive. The MacBook has a slightly faster microprocessor, 2.1 GHz, but you won't notice the difference if you're just Web surfing. &lt;/EM&gt;&lt;/P&gt;
&lt;P&gt;&lt;B&gt;&lt;EM&gt;In this case, you save $600 that could be invested in stocks instead of sent to Cupertino...&lt;/EM&gt;&lt;/B&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P&gt;For most people, a 156% price mark-up is too steep for admission to the club (and most people don't buy computers to join clubs anyway). Picking a Windows Vista PC over a Mac is no-brainer for business customers in particular - it's a smarter use of resources, offers hardware choice (something sorely lacking with Macs), and flexibility to use whichever applications make the most sense. &lt;/P&gt;&lt;div style="clear:both;"&gt;&lt;/div&gt;&lt;img src="http://windowsteamblog.com/aggbug.aspx?PostID=500811" width="1" height="1"&gt;</description><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Windows+Vista/default.aspx">Windows Vista</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Featured+News/default.aspx">Featured News</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Online+Investing/default.aspx">Online Investing</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Investment/default.aspx">Investment</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/PC/default.aspx">PC</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/Matt+Krantz/default.aspx">Matt Krantz</category><category domain="http://windowsteamblog.com/blogs/windowsvista/archive/tags/USA+Today/default.aspx">USA Today</category></item><item><title>Video Demo: Identifying Security Vulnerabilities for Your Desktop Infrastructure</title><link>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/14/deploy-windows-vista-with-security-in-mind.aspx</link><pubDate>Thu, 14 Aug 2008 19:20:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:500678</guid><dc:creator>Baldwin Ng</dc:creator><slash:comments>10</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://windowsteamblog.com/blogs/windowsvista/rsscomments.aspx?PostID=500678</wfw:commentRss><comments>http://windowsteamblog.com/blogs/windowsvista/archive/2008/08/14/deploy-windows-vista-with-security-in-mind.aspx#comments</comments><description>&lt;P&gt;Whether you are planning to deploy Windows Vista or already did, it is important that you keep security high on your list and make sure that all of your desktops are secured.&amp;nbsp; So, how do you know if your desktops have Windows Firewall settings turned off?&amp;nbsp; What if some desktops do not have Anti-Virus or Anti-Spyware software installed?&lt;/P&gt;
&lt;P&gt;To quickly get an answer, please check out the new Security Center assessment feature that we have added to the &lt;A href="http://go.microsoft.com/fwlink/?LinkId=111000" target=_blank&gt;Microsoft Assessment and Planning Toolkit 3.1&lt;/A&gt; released in June.&amp;nbsp; It auto-generates a security assessment report on your existing desktops as part of the "Windows Vista hardware assessment" migration report.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;A href="http://www.microsoft.com/downloads/details.aspx?FamilyID=67240b76-3148-4e49-943d-4d9ea7f77730&amp;amp;DisplayLang=en" target=_blank&gt;&lt;IMG src="http://windowsvistablog.com/photos/blog_photo_gallery/images/500682/original.aspx" mce_src="http://windowsvistablog.com/photos/blog_photo_gallery/images/500682/original.aspx"&gt;&lt;/A&gt; &lt;/P&gt;
&lt;P&gt;&lt;B&gt;What's Next?&lt;/B&gt;&lt;/P&gt;
&lt;P&gt;Start identifying these security vulnerabilities today with a free download of the &lt;A class="" href="http://go.microsoft.com/fwlink/?LinkId=111000" target=_blank mce_href="http://go.microsoft.com/fwlink/?LinkId=111000"&gt;Microsoft Assessment and Planning Toolkit&lt;/A&gt;.&amp;nbsp; You may also view the new &lt;A class="" href="http://video.msn.com/video.aspx?vid=d4b042f3-836b-4b80-8234-1f94a2466219" target=_blank mce_href="http://video.msn.com/video.aspx?vid=d4b042f3-836b-4b80-8234-1f94a2466219"&gt;&lt;B&gt;MAP Toolkit demo video&lt;/B&gt;&lt;/A&gt; and learn how to get the Security Center assessment report as well as the hardware compatibility assessment report for Windows Vista migration.&lt;/P&gt;
&lt;P&gt;Cheers,&lt;/P&gt;
&lt;P&gt;Baldwin Ng&lt;/P&gt;
&lt;P&gt;Sr. Product Manager, Microsoft Solution Accelerators Team&lt;/P&gt;
&lt;P mce_keep="true"&gt;&amp;nbsp;&lt;/P&gt;
&lt;P mce_keep="true"&gt;&amp;nbsp;&lt;/P&gt;
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