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Guest Blog: The Role of IT in an Economic Downturn: Spend Smarter, Not Smaller
Hello everyone, Richard Campbell here from Campbell & Associates based in Vancouver, BC. I am not only the host of RunAs Radio (www.runasradio.com) but also a Microsoft Regional Director and MVP. It’s fun being an IT consultant during boom times – my clients are only focused on getting more customers, expanding territories and getting new products to market. There’s no time to worry about costs, it’s time to spend and grow. Speed to market is key and building in lots of capacity so that you can keep serving your new markets is essential. Looks like that fun is over for the moment, and I’m back in a role I’m comfortable with also: Focusing on return on investment. When the boom times end, it’s time to get back to efficiency and profitability. And there’s lots to do. Whether my clients are technology centric (a company with a retail web site) or technology supported, IT can play a huge role in making the business more profitable and more efficient. Apparently I’m not alone, according to a survey commissioned by Microsoft’s Server & Tools Business (www.microsoft.com/infrastructure) the majority of IT professionals recognize that improving end-user productivity is a key reason for innovation in IT. Read More...
Posted 23 June 09 10:30 by porourke | 2 Comments   
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