Microsoft Offers VMworld Attendees a Warm Welcome
VMworld 2008 officially began Monday with the opening of the Labs, Exhibitor Hall, and VMware’s Partner Day, but yesterday morning really kicked off the start of the conference for many with Paul Maritz giving the Welcome and Opening Keynote and Cisco, HP, and Intel following with keynotes in the afternoon. With an estimated 14,000+ attendees this year here in Las Vegas, we thought we would extend a warm welcome to everyone. There will be a lot of marketing activity here this week (swag, banners, etc.), so we wanted to do something that would not only highlight our offering but also stand out from the rest of the crowd.
Since VMworld is at The Venetian this year, attendees were met by familiar faces as they made the trek from their hotels to the Sands Expo Center…
And, since we’re in Vegas, we thought it only fitting to play to the setting and help out with those first wagers…
With the shifting virtualization landscape, we wanted to continue to demonstrate Microsoft’s commitment to the market…all in the spirit of friendly competition of course! So we chose to highlight our value and cost advantage over VMware; one part of the “Why Microsoft?” story. Those that followed the URL on the cards (www.VMwareCostsWayTooMuch.com) found answers to the comparative questions that customers evaluating virtualization technologies commonly ask in the form of case studies and testimonials from actual customers.
Yes, it’s different from the norm, but when you’re in the neon lights and over-the-top environment of Las Vegas, it’s tough for a simple banner to really grab your attention!
