I would appreciate if you could shed some light on the follow up questions from first bullet point (extract below):

Stakeholders recognize that citizens/consumers need to be actively engaged in their health in order to improve the results and economics of the health system.  They view personally controlled health records as an important tool to motivate and engage them.

1) What are these companies doing to motivate consumers to be actively involved?

2) In hindsight, what would these companies do differently?

2) How are companies planning to make money around this? Are they primarily trying to follow subscription based model?

Thanks,