By Molly Bull, Senior Communications Manager, Microsoft Disaster Response
September brought an abundance of online publications and posts, community events, and other activities focused on how you can prepare for a natural disaster.
Our own Harmony Mabrey just returned from running Cannon Beach’s Race the Wave 5k, capping off a great National Preparedness Month. The first-time event, which drew approximately 100 runners, took place at the Oregon Coast on September 28 to raise awareness of the danger posed by the Cascadia subduction zone (also known as the Cascadia fault) which runs from Vancouver Island to California. Fault activity can cause earthquakes significant enough to trigger a tsunami, so for those who live along the coastline, familiarity with evacuation routes and having a family preparedness plan in place is critical.
Tsunami evacuation route, Cannon Beach, OR. Tyler Whitaker and Harmony Mabrey of Microsoft ready for the run.
“The community is really engaged and they have come up with some innovative ways to prepare. Building awareness of evacuation routes through this run is just one example,” says Harmony Mabrey, Senior Operations Manager, Microsoft Disaster Response. “One of the neat things you realize is that you can use running and fitness tracking apps and other technologies that you use in your everyday life to practice evacuation routes for any type of hazard in your community. It’s a great way to develop muscle memory in case you ever need to remember what to do in a real emergency situation.”
Click the 7 second time lapse video above to see the tsunami evacuation route run by race participants.
The event was organized by local community members, the City of Cannon Beach, the Oregon Office of Emergency Management, and the Federal Emergency Management Agency (FEMA) Region X.
“It's inspiring to see local, state, and federal entities all coming together to collaborate and plan this activity,” says Mabrey. “These types of initiatives show the power of whole community participation in building preparedness and resiliency.”
Throughout the month of September, FEMA’s Ready.gov web site offered helpful preparedness information and through Twitter (@Readygov) focused on various themes each week including guidance for family and pet emergency plans, tips for teachers and students, place of employment prep, and even included Q&A and an emergency kit scavenger hunt. In addition to these great resources, we would like to take a look back over the last several weeks to revisit some of the dialogue from the #NatlPrep hashtag and call out some of our favorite tweets (in no particular order).
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https://twitter.com/WA_DeptofHealth/status/514451195721564161
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https://twitter.com/Military1Source/status/510590691844845568
When you are planning remember, many of the technology tools you are familiar with and use every day can play an important role during an emergency to provide you with vital information and services. The key to taking advantage of them is to plan ahead so they are available and operational when you need them.
If you haven’t gotten started on your preparations yet, it is never too late – or too early – to begin planning. We hope that some of the information we’ve shared throughout National Preparedness Month has been useful. We have certainly learned a lot from the many people and organizations who have contributed and participated throughout the month.


