Is Launch Central Everything You Thought It Would Be?

dianeja — Tue, 30 Sep 2008 01:44:00 GMT

At a recent team offsite, I was thrilled to see the words "Launch Central" in a slide presented to us by a partner of the resources he considered to be critical for his company's success. A colleague and I came up with the Launch Central idea almost three years ago in preparation for the launch extravaganza of Vista, Office, and Exchange. We wanted to create a memorable phrase that we could use on the partner portal and in our newsletters; I added the blog a few months ago as yet another touchpoint. Today, it's become second nature for people to ask how to add information about their launch so that partners are aware of the resources.

Lately, though, I feel like we aren't quite toeing the line in utilizing Launch Central as well as we can. Sure, we have information about Business Productivity Online Suite (BPOS) and Windows Essential Server Solutions, both families of products launching later this year. We have retained the information about our Unified Communications Launch and our recent "Heroes Happen Here" launch of Windows Server 2008, SLQ Server 2008, and Visual Studio 2008. We have content in our Monday morning partner newsletters and in this blog. But it still feels like we may not be meeting your needs for staying informed, aware, and active when it comes to our product launches.

I'd like to ask your advice. If Launch Central were yours to maintain, and you just wanted to keep the information flowing through the partner portal via the home page (https://partner.microsoft.com/us), Launch Central page, newsletters, and blog, what would your game plan be? What's missing that you'd like to see? Are there other vehicles or efforts you'd leverage? You are welcome to post your comments on this blog, or you can send me e-mail through the blog. If you want to be truly anonymous, you can use our Rate This Page functionality on the Launch Central page (https://partner.microsoft.com/US/salesmarketingsection/smcampaigns/launchcentral) and tell us your thoughts there.

I'm looking forward to hearing from you!

Diane Golshan, Sr. Marketing Manager, US Partner Group

Launch Central for U.S. Partners : home page

Is Launch Central Everything You Thought It Would Be?