The US Server & Tools 60 city launch tour kicked in the beginning of March and is half way done and continues to drive great momentum for Windows Server 2008, Visual Studio 2008 and SQL 2008. Customer feedback has been absolutely great at these events and the partners who have been exhibitors are having a great experience. The feedback that we are getting from partners includes;

 

·         “Great event – we loved seeing our customers in person rather than email! Microsoft knows how to throw a great event!”

·         “Good show; high quality leads.  We expect the leads generated to pay for our participation.”

·         Thrilled to have captured over 1k leads by 10am!

·         GREAT event!  TONS of people and we’re really impressed with the quality and numbers.  Thank you! 

 

For additional information regarding  US Launch Event sponsorship packages you can go to https://launch2008.eventpoint.com/public/partnerinfo.aspx to view sponsorship details and remaining cities.

 

If you are wanting to hold your own launch event, we have also developed the “Launch in a Box” to enable partners to host their own launch events and build the sales funnel by providing customers insight on the Server & Tools products.  The “Launch-in-a-Box” provides everything partners need from demand generation materials to drive registration, the event presentation and a event kit with the latest software. You can access the "Launch in a Box" via  www.microsoftpartnerevents.com.   

 

Both of these approaches are a great way to ensure that you are building your pipeline and capitalizing on the Server & Tools Launch opportunity.

 

Kevin Price

Senior Marketing Manager - US Partner Group