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Monday, August 18, 2008 12:32 PM

Blog Traffic Recap

Took a quick minute today to review blog traffic stats for my blog since inception: One of our stats repositories totals monthly RSS and Web views, that’s what I’m graphing above. 22,973  a month to 82,218 in 597 posts. Are these good numbers, bad
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Tuesday, August 12, 2008 8:57 AM

Measuring Content Effectiveness (ROCI)

How do you measure the return on investment (ROI) on content? Let's call this concept Return on Content Investment (ROCI). Wikipedia provides a close approximation as relates to marketing: return on marketing investment (ROMI) . Senior Marketing Manager
Posted by tonyso | 0 Comments
Wednesday, July 30, 2008 1:48 PM

What Makes a Good Leader?

Asked today at work: “What qualities would make you an exceptional leader and role model for your employees?” My answer: Transparency wikipedia says: Transparency, as used in the humanities, implies openness, communication, and accountability. It is a
Posted by tonyso | 1 Comments
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Tuesday, June 10, 2008 12:46 PM

Score 1 For the Customer

As reported on the Microsoft Education US Specialist Team Blog , user demand has resurrected Microsoft Producer . You can try out the prerelease version and give your feedback on http://connect.microsoft.com . For a clue about why the education market
Posted by tonyso | 0 Comments
Thursday, June 05, 2008 6:34 PM

TechNet/MSDN Facelift

I recently had a chance to chat with the manager of the design/edit team for TN/MSDN/Expression - Geoff Wheelwright. You can listen to the 8.5 minute podcast on the TechNet/MSDN Facelift . John Martin’s blog has some great behind-the-scenes info as well.
Posted by tonyso | 0 Comments
Thursday, June 05, 2008 5:43 PM

A (FREE) New Way to Find IT Pro Content

The UA team over at Operations Manager have just published a FREE System Center Content Search gadget for Vista. Built on Live Search macros , this gadget makes it easier to find help for Microsoft System Center products because it uses Live Search macros
Posted by tonyso | 0 Comments
Wednesday, May 07, 2008 2:31 PM

A Day in the Life of a Technical Writer

Well, this technical writer at Microsoft I mean. This post started with a colleague’s request: We want to capture some information for applicants to tech writing jobs at Microsoft about what the job really entails. In 300 words or less, tell us: What
Posted by tonyso | 1 Comments
Monday, May 05, 2008 2:16 PM

Six Sigma for Content: Bugs in Writing

One of my favorite weekend pastimes is sailing. Garage sale-ing that is. (Note to self: that pun works better out loud than on screen…). Gslar.com has a nifty mapping app that allows me to chart a route to local garage sales , local estate sales, and
Posted by tonyso | 0 Comments
Friday, April 25, 2008 2:01 PM

How to Write Better

One of the key performance indicators (KPI) for good technical writing is conciseness. This is one reason why geeks (and the military) love TLA s so much, “Lookee, it only takes three keystrokes instead of twenty!” Sidebar: my first year at Microsoft,
Posted by tonyso | 1 Comments
Friday, April 25, 2008 11:49 AM

N Heads are Better Than One

If I were part of the response team for a Day 0 or other IT security response team, or doing training to prepare for that, or a parent who wanted to help a student research a project for school, I’d want to know about the SearchTogether beta (requires
Posted by tonyso | 1 Comments
Wednesday, April 23, 2008 6:24 PM

Why Google Can’t Win

Last week Glenn Derene declared in How Social Networking Could Kill Web Search as We Know It “the next generation of Web users may find what they want by using their social network rather than a search algorithm".” Now, this article is really positing
Posted by tonyso | 1 Comments
Sunday, April 20, 2008 10:43 AM

How to Write a User Manual

Back in the day, the folks who brought us PONG got it right. Here is the user manual: Insert quarter Ball will serve automatically Avoid missing ball for high score When is the last time you were given such succinct, yet usable instructions? Leave a comment
Posted by tonyso | 2 Comments
Tuesday, April 15, 2008 11:53 AM

Reducing My Carbon Footprint

Yesterday Microsoft opened 150 “touch down” work spaces for temporary use by Microsoft employees as part of a broad company strategy to help Seattle-based employees deal with the ever-worsening commute. Today, I took it for a test drive. I
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Thursday, April 10, 2008 1:21 PM

The Secret of the LinkID

Craig let the cat out of the bag and reveals a handy tip on navigating TechNet and MSDN in his blog post today.
Posted by tonyso | 0 Comments
Thursday, April 10, 2008 11:52 AM

Tweeting Habits of the IT Pro

Following on the earlier post asking you all what you thought about Twitter , I find this interesting TechCrunch post that indicates the tweetosphere is another attack surface you've got to monitor in the sense that it is serving some as an early-warning
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