How To: Optimize Your Search Engine Results
Review the preso Search Friendly Web Design
Have a listen to this podcast on SEO with Rob Veliz, then check out these tools:
Keyword Research: https://adwords.google.com/select/KeywordToolExternal
Keyword Research: tools.seobook.com/keyword-list/generator.php
Link Research: http://siteexplorer.search.yahoo.com/
Analytics: adCenter Add-inBeta for Excel 2007
Webmaster tools: http://webmaster.live.com/
