Why Social Media Are Important to the Business

Born in Minnesota and reared in Alaska, Dave went on to college in Claremont, California and grad school at UW in Seattle. After a stint yodeling in the Swiss Alps (and, incidentally, organizing biotech events), he found himself back in Seattle, getting involved in tech just as the Great Internet Bubble burst, coming to Microsoft in 2000 to work on the Windows 2000 Web team. Since then, he’s had various stints at Microsoft.com, including posts in Web publishing and site management, and has also spent a great deal of time and energy focused on the ins-and-outs of online communities and leveraging the new technologies that are emerging to support them. Now in System Center Marketing and applying his Web and communities experience to the priorities of an actual Microsoft business group, Dave looks forward to deepening his relationships with customers wherever they choose to be active on the Web and off, and drive toward a better, more integrated set of tools and resources to support the diverse needs of the community.