Which companies are more successful due to blogging? which are held back?

It's rude to laugh at other people's misfortunes - even VMware's

James O'Neill's blog — Tue, 12 Aug 2008 10:26:19 GMT

That was one of my mother's regular sayings when I was young. OK Not the bit about VMware. So I didn't

re: Which companies are more successful due to blogging? which are held back?

Tin — Tue, 12 Aug 2008 13:19:35 GMT

On the whole, I think the Microsoft policy toward blogging is a step in the right direction but I do still think they should either educate or exercise a little more editorial control over their bloggers. Under the 'blog smart' concept there seems to be little accountability and I've read posts that can give Microsoft's credibility a real knock (from simple untruths to slander and plain old FUD).

As a reader, I'm picking up a trend at the moment on the Microsoft blogs for a subtle but extremely negative anti-VMware marketing campaign (example commented above) just because Microsoft now have a competing product in the market. It seems to me as an outsider that right now Microsoft don't seem to have enough positive things to say about their own products so just resort to sniping at the competition.

re: Which companies are more successful due to blogging? which are held back?

Herve Kabla — Tue, 12 Aug 2008 23:43:04 GMT

Clearly, Palm Inc. saved its strategy with the help of its blog. In august 2008, they definitely revoked the Foleo team, after tons of negative comments on this product no Treo user would ever buy...

re: Which companies are more successful due to blogging? which are held back?

Steve Lamb — Wed, 13 Aug 2008 18:25:56 GMT

Tin> thanks for your feedback. I am not a fan of knocking ones competitors - I advocate "here's what's great about our product" as you suggest.

There are plenty of good aspects of our virtualisation technologies - particularly looking at what features actually have significant value to the majority of customers and looking at the product's price point.

I find that people who spread FUD through their blogs are typically moderated by their readers comments