How To Be Found: Search Engine Optimisationhttp://blogs.technet.com/smallbusiness/archive/2008/08/11/how-to-be-found-search-engine-optimisation.aspxKevin Costner built his field of dreams and was told ‘They will come'. If only this were true of websites.... Search engine marketing (SEM - generally paid-for web advertising) and search engine optimisation (SEO - being smart about the language you useen-USCommunityServer 2.1 SP1 (Build: 61025.2)