Extreme Ad Makeover - We are now entering "the 2nd phase"?

You know, I have one simple request.  And that is if we are to have an ad campaign with sharks, that we have sharks with frickin’ laser beams attached to their heads!

http://www.nytimes.com/2008/09/18/business/media/18adco.html?pagewanted=1&_r=1&ei=5040&partner=MOREOVERFEATURES