Did you know that as a Certified or Gold Certified partner you qualify for 4 free of charge events, covered by Microsoft, per year? From speaking to a lot of you, it appears that you didn't know this! So, I thought I'd interview the woman behind MS partner events to get all the details that you'll need if you want to run an event.
Introducing Sally Pell...
Who are you and what do you do?
My name is Sally Pell and I am the Partner Events Programme Manager.
How long have you been at Microsoft?
I have worked at Microsoft for just over 2 years now.
What’s your background?
When I joined MS I worked in Financial Services as a Customer Engagement Specialist, working closely with the BM’s to organise meetings with Capital Market customers. Previous to MS I worked as a PA for the Server Sales Director at HP. Before that I lived in Leicester and worked for an advertising agency...they do the WKD adverts on TV J I moved to Reading about 2 and a half years ago :-)
So you work on Microsoft events now – what does this programme offer for partners?
The events programme offers a number of benefits to partners that wish to hold events either on an MS site or at an external site to a degree. We offer partners 4 free of charge events which MS cover the costs of room hire at an MS site, hostess support and delegate badges on the day of the event, speakers, advertising the event on the MS events webpage and a point of contact for partners to liaise with on their event. The cost for these events would be the equivalent of £1000+ per event if they are not a benefit of the programme.
If a partner wants to take advantage of this, what are the first steps they need to take?
Partners need to contact me on ukpep@microsoft.com or alternatively speak to their account manager who will then come to me. If they have a Through Partner Marketing (TPM) manager and are currently engaged in a supported marketing campaign then an event may be part of that campaign so could come to me via their TPM.
What have you got planned for the next year? What are you going to do to make life easier for partners?
Next year I am planning to tighten up the whole events process to make sure that partners get a good response rate for their events and ensure that partners are taking full advantage of the programme. To date there are many partners out there that do not even know they are entitled to events support so I am to send the message far and wide and ensure that partners are making the most of what we have to offer. I aim to make sure that we have new presentation content on new products for partners that we currently don’t have available so partners get MS staff onboard to present the message to their customers.
When you’re not working, what do you like to do?
I have a Bernese Mountain Dog pup who seems to take up a lot of my time at the moment so walking her is a big part of my so called social life. I am also a keen runner....especially when I know there is a pub at the end of it :-)
What book are you reading at the moment?
Jackie Collins trash....A quality read don’t you know?? (maybe I should have lied about that one?)
Who do you like the most in your new team?
Not sure that would be fair to say....but whoever supplies the chocolate would be a fair comment I think :-)
Posted by Emma