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<?xml-stylesheet type="text/xsl" href="http://blogs.technet.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>ms datacenters : IT Infrastructure</title><link>http://blogs.technet.com/msdatacenters/archive/tags/IT+Infrastructure/default.aspx</link><description>Tags: IT Infrastructure</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP1 (Build: 61025.2)</generator><item><title>Rolling out the Green Carpet for Dublin’s Neighbors</title><link>http://blogs.technet.com/msdatacenters/archive/2009/10/26/rolling-out-the-green-carpet-for-dublin-s-neighbors.aspx</link><pubDate>Mon, 26 Oct 2009 07:01:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:3288885</guid><dc:creator>msdcblog</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.technet.com/msdatacenters/comments/3288885.aspx</comments><wfw:commentRss>http://blogs.technet.com/msdatacenters/commentrss.aspx?PostID=3288885</wfw:commentRss><description>A few weeks back we had the privilege of hosting a data centre visit and tour for the residential neighbours of the Dublin data centre. Given the long projected lifespan of our new facility, we’re going to be neighbours for a long time, and so we felt...(&lt;a href="http://blogs.technet.com/msdatacenters/archive/2009/10/26/rolling-out-the-green-carpet-for-dublin-s-neighbors.aspx"&gt;read more&lt;/a&gt;)&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=3288885" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Data+Center/default.aspx">Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Infrastructure/default.aspx">Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Cloud+Computing/default.aspx">Cloud Computing</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Dublin/default.aspx">Dublin</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/IT+Infrastructure/default.aspx">IT Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/efficiency/default.aspx">efficiency</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/energy+efficiency/default.aspx">energy efficiency</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/gfs/default.aspx">gfs</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Environmental+Sustainability/default.aspx">Environmental Sustainability</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Global+Foundation+Services/default.aspx">Global Foundation Services</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Microsoft+Data+Center/default.aspx">Microsoft Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Online+Services/default.aspx">Online Services</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/John+Dwyer/default.aspx">John Dwyer</category></item><item><title>How Microsoft is Securing the Cloud Infrastructure and Our Data Centers, Part 2</title><link>http://blogs.technet.com/msdatacenters/archive/2009/06/08/how-microsoft-is-securing-the-cloud-infrastructure-and-our-data-centers-part-2.aspx</link><pubDate>Tue, 09 Jun 2009 00:57:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:3252145</guid><dc:creator>msdcblog</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.technet.com/msdatacenters/comments/3252145.aspx</comments><wfw:commentRss>http://blogs.technet.com/msdatacenters/commentrss.aspx?PostID=3252145</wfw:commentRss><description>&lt;P&gt;&lt;SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;The release last week of our &lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;white&lt;SPAN style="COLOR: #1f497d"&gt; &lt;/SPAN&gt;&lt;SPAN style="COLOR: black"&gt;paper on &lt;/SPAN&gt;&lt;A class="" title="Securing Microsoft's Cloud Infrastructure" href="http://www.globalfoundationservices.com/security/documents/SecuringtheMSCloudMay09.pdf" target=_blank mce_href="http://www.globalfoundationservices.com/security/documents/SecuringtheMSCloudMay09.pdf"&gt;&lt;FONT color=#0000ff&gt;Securing Microsoft’s Cloud Infrastructure&lt;/FONT&gt;&lt;/A&gt;&lt;SPAN style="COLOR: black"&gt; generated a lot of discussion in the industry, which was our intent. We wrote the &lt;/SPAN&gt;paper in part to communicate our practices to customers concerned about security in the cloud environment and to generate a healthy dialogue within the industry in order to share best practices for creating more secure cloud-based services. &lt;/SPAN&gt;&lt;/P&gt;
&lt;P&gt;&lt;SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;Pete Boden, general manager of our &lt;FONT size=3&gt;Online Services Security team, &lt;A class="" title="posted a blog today" href="http://blogs.technet.com/gfs/" target=_blank mce_href="http://blogs.technet.com/gfs/"&gt;&lt;FONT face=Calibri color=#09528d size=3&gt;posted a blog today&lt;/FONT&gt;&lt;/A&gt;&lt;FONT face=Calibri size=3&gt; providing more detail in response to questions we've gotten since we released the paper. Give it a read to learn more about Microsoft's &lt;SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;history in online services and security, and how that history led to our &lt;SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-family: Calibri; mso-ansi-language: EN-US; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;Information Security Program that &lt;/SPAN&gt;&lt;SPAN style="COLOR: black"&gt;has been independently certified by British Standards Institute (BSI) Management Systems America as being compliant with ISO/IEC 27001:2005. &lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="COLOR: #1f497d"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=3252145" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Data+Center/default.aspx">Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Infrastructure/default.aspx">Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Cloud+Computing/default.aspx">Cloud Computing</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Best+Practices/default.aspx">Best Practices</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/IT+Infrastructure/default.aspx">IT Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/gfs/default.aspx">gfs</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Global+Foundation+Services/default.aspx">Global Foundation Services</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Microsoft+Data+Center/default.aspx">Microsoft Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Security/default.aspx">Security</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Online+Services/default.aspx">Online Services</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Pete+Boden/default.aspx">Pete Boden</category></item><item><title>How Microsoft is Securing the Cloud Infrastructure and Our Data Centers</title><link>http://blogs.technet.com/msdatacenters/archive/2009/05/28/how-microsoft-is-securing-the-cloud-infrastructure-and-our-data-centers.aspx</link><pubDate>Thu, 28 May 2009 23:45:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:3247258</guid><dc:creator>msdcblog</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.technet.com/msdatacenters/comments/3247258.aspx</comments><wfw:commentRss>http://blogs.technet.com/msdatacenters/commentrss.aspx?PostID=3247258</wfw:commentRss><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="COLOR: black"&gt;Companies considering moving their IT operations to the cloud are understandably concerned about security, privacy, reliability, and operational controls. To address these concerns and help share best practices with the rest of the industry, the &lt;/SPAN&gt;&lt;SPAN lang=EN style="COLOR: black; mso-ansi-language: EN"&gt;Online Services Security and Compliance (OSSC) team within the Global Foundation Services group that supports Microsoft’s cloud infrastructure &lt;/SPAN&gt;&lt;SPAN style="COLOR: black"&gt;has published a white paper titled: &lt;U&gt;Securing Microsoft’s Cloud Infrastructure&lt;/U&gt; &lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="COLOR: black"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="COLOR: black"&gt;&lt;FONT face=Calibri size=3&gt;Our Online Services Security team is led by Charlie McNerney, GM, Business &amp;amp; Risk Management, who has&amp;nbsp;&lt;/FONT&gt;&lt;A href="http://blogs.technet.com/gfs/" mce_href="http://blogs.technet.com/gfs/"&gt;&lt;FONT face=Calibri size=3&gt;posted a blog today&lt;/FONT&gt;&lt;/A&gt;&lt;FONT face=Calibri size=3&gt; de&lt;/FONT&gt;&lt;/SPAN&gt;&lt;SPAN lang=EN style="COLOR: black; mso-ansi-language: EN"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;scribing how our coordinated and strategic application of people, processes, technologies, and experience with consumer and enterprise security has resulted in continuous improvements to the security practices and policies of the Microsoft cloud infrastructure. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN lang=EN style="COLOR: black; mso-ansi-language: EN"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN lang=EN style="COLOR: black; mso-ansi-language: EN"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;And you can find more information on our strategic vision for Microsoft’s infrastructure at our&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;A href="http://www.globalfoundationservices.com/" mce_href="http://www.globalfoundationservices.com/"&gt;&lt;FONT face=Calibri size=3&gt;Global Foundation Services web site&lt;/FONT&gt;&lt;/A&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=3247258" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Data+Center/default.aspx">Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Infrastructure/default.aspx">Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Cloud+Computing/default.aspx">Cloud Computing</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Best+Practices/default.aspx">Best Practices</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/IT+Infrastructure/default.aspx">IT Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/gfs/default.aspx">gfs</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Global+Foundation+Services/default.aspx">Global Foundation Services</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Microsoft+Data+Center/default.aspx">Microsoft Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Security/default.aspx">Security</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Online+Services/default.aspx">Online Services</category></item><item><title>Microsoft’s Top 10 Business Practices for Environmentally Sustainable Data Centers  (celebrating Earth Day)</title><link>http://blogs.technet.com/msdatacenters/archive/2009/04/21/microsoft-s-top-10-business-practices-for-environmentally-sustainable-data-centers-celebrating-earth-day.aspx</link><pubDate>Tue, 21 Apr 2009 10:00:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:3228386</guid><dc:creator>msdcblog</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.technet.com/msdatacenters/comments/3228386.aspx</comments><wfw:commentRss>http://blogs.technet.com/msdatacenters/commentrss.aspx?PostID=3228386</wfw:commentRss><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%"&gt;&lt;FONT face=Calibri&gt;&lt;IMG style="WIDTH: 160px; HEIGHT: 115px" height=115 src="http://blogs.technet.com/photos/msdatacenters/images/3228405/secondarythumb.aspx" width=160 align=baseline mce_src="http://blogs.technet.com/photos/msdatacenters/images/3228405/secondarythumb.aspx"&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%"&gt;&lt;FONT face=Calibri&gt;How to Reduce Energy Consumption, Waste, and Costs while Increasing Efficiency and ROI&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;&lt;SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 115%"&gt;&lt;FONT face=Calibri&gt;What does environmental sustainability mean to data centers, industry operators, and IT businesses? A lot of managers in these areas may barely notice the Earth Day global event on April 22 as they struggle to support their businesses in the face of budget cuts and uncertainty about the future. But the fact is, being “lean and green” is good for both the business and the environment, and organizations that focus their attentions accordingly will see clear benefits. Reducing energy use and waste improves a company’s bottom line and boosting the use of recycled materials is a proven way to demonstrate good corporate citizenship to your customers, employees, and the communities you do business in. &lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;That said, with so much on the plates of data center and IT professionals these days it isn’t always easy to know where to begin in moving to greener and more efficient operations. With that in mind—along with Microsoft’s commitment to share best practices with the rest of the data center industry—we asked some of the senior members our Global Foundation Services’ Infrastructure Services team to send us their top ten best business practices for environmentally sustainable data centers and IT. &lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;Their favorite practices are reflected in our new&amp;nbsp;“&lt;A href="http://www.globalfoundationservices.com/documents/MSFTTop10BusinessPracticesforESDataCentersApril09.pdf"&gt;Microsoft’s Top 10 Business Practices for Environmentally Sustainable Data Centers&lt;/A&gt;” paper.&amp;nbsp;&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;&lt;SPAN style="mso-spacerun: yes"&gt;You can explore other data center resources on our &lt;A href="http://www.globalfoundationservices.com/"&gt;GFS web site here&lt;/A&gt;.&lt;/P&gt;&lt;/SPAN&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;Microsoft &lt;A href="http://www.microsoft.com/environment/" mce_href="http://www.microsoft.com/environment/"&gt;&lt;SPAN style="COLOR: windowtext"&gt;announced in March 2009&lt;/SPAN&gt;&lt;/A&gt; that it is taking a proactive corporate approach to reduce our carbon emissions per unit of revenue by at least 30 percent below 2007 levels by 2012. The data centers managed by GFS are a significant component of Microsoft’s carbon footprint, and our organization plays a vital role in Microsoft’s efforts to meet this corporate goal. &lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;As you’ll read in the list of best practices we’ve compiled, companies can make major gains in energy efficiency by increasing server utilization and moving to virtualization, plus you can employ a wide range of smaller initiatives that collectively add up to significant gains. Microsoft has been using these practices for several years now and found that in addition to helping us protect the environment, they make best use of our resources and help us stay tightly aligned with our core strategies and goals. We hope they work for you as well.&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;Below is an overview of the best practices list.&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;1.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Provide incentives that support your primary goals.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;2.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Focus on effective resource utilization.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;3.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Use virtualization to improve server utilization and increase operational efficiency.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;4.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Drive quality up through compliance.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;5.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Embrace change management.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;6.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Invest in understanding your application workload and behavior.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;7.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Right-size your server platforms to meet your application requirements.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;8.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Evaluate and test servers for performance, power, and total cost of ownership.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;9.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Converge on as small a number of stock-keeping units (SKUs) as you can.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1"&gt;&lt;SPAN style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"&gt;&lt;SPAN style="mso-list: Ignore"&gt;10.&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Take advantage of competitive bids from multiple vendors to foster innovation and reduce costs. &lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in"&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;Beyond the business practices listed above, Microsoft’s data center team is taking significant steps in four areas important to environmental sustainability:&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l1 level1 lfo2"&gt;&lt;SPAN style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;SPAN style="mso-list: Ignore"&gt;·&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Using recycled resources whenever practical: The Microsoft data center in San Antonio, Texas, for example, uses approximately eight million gallons of recycled water a month from the city’s waste water system during peak cooling months.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l1 level1 lfo2"&gt;&lt;SPAN style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;SPAN style="mso-list: Ignore"&gt;·&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Using renewable resources whenever available: In the process we have developed for deciding where to build our data center facilities, renewable energy sources play a key role. For instance, the Microsoft data center in Quincy, Washington, uses 100 percent renewable hydropower from the Columbia Basin River. The San Antonio facility obtains part of its electricity from wind power.&lt;SPAN class=MsoCommentReference&gt;&lt;SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Calibri','sans-serif'"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/SPAN&gt;&lt;SPAN class=MsoCommentReference&gt;&lt;SPAN style="FONT-FAMILY: 'Calibri','sans-serif'"&gt;&amp;nbsp;&lt;/SPAN&gt;&lt;/SPAN&gt;And the company’s Dublin, Ireland, data center will use outside air for cooling, thus reducing the need for energy-intensive coolers.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l1 level1 lfo2"&gt;&lt;SPAN style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;SPAN style="mso-list: Ignore"&gt;·&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Reducing waste in operations: One example of Microsoft’s focus on reducing waste is the company’s transition to using standard shipping containers to house thousands of servers apiece. Ordering servers by the truckload eliminates the need for large amounts of packaging and other materials previously required when servers were delivered individually or in racks.&lt;/P&gt;
&lt;P class=MsoListParagraph style="MARGIN: 0in 0in 0pt 0.5in; TEXT-INDENT: -0.25in; mso-list: l1 level1 lfo2"&gt;&lt;SPAN style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;SPAN style="mso-list: Ignore"&gt;·&lt;SPAN style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/SPAN&gt;&lt;/SPAN&gt;&lt;/SPAN&gt;Actively participating in industry environmental groups: Microsoft plays leadership roles in &lt;A href="http://www.climatesaverscomputing.org/" mce_href="http://www.climatesaverscomputing.org/"&gt;&lt;SPAN style="COLOR: windowtext"&gt;Climate Savers Computing Initiative&lt;/SPAN&gt;&lt;/A&gt; and &lt;A href="http://www.thegreengrid.org/" mce_href="http://www.thegreengrid.org/"&gt;&lt;SPAN style="COLOR: windowtext"&gt;The Green Grid&lt;/SPAN&gt;&lt;/A&gt;—industry organizations focused on improving computer systems and data center energy efficiency and establishing a standard methodology for measuring Power Usage Effectiveness (PUE) accurately and consistently. We also feel it’s important for us to openly share information and best practices around data center energy efficiency, because we believe the data center industry needs to work together to make dramatic gains toward environmental sustainability.&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt; LINE-HEIGHT: normal"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt; LINE-HEIGHT: normal"&gt;&lt;o:p&gt;&lt;/o:p&gt;The teams that contributed to this white paper are represented by our&amp;nbsp;power and cooling architect Christian Belady, our distinguished engineer Dileep Bhandarkar, our Data Center Services director Daniel Costello (“the father” of our Generation 4 modular data center vision and the leader of the team of engineers that created it), our Data Center Software Services general manager Jawaid Ekram, and myself. &lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;Their backgrounds include expertise in data center electrical and mechanical engineering, power and cooling architecture and design, research and development, and business operations and administration.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;It has been my distinct pleasure to work with and lead these subject matter experts and to share their thoughts with the industry via our blogs and participation in industry events.&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"&gt;Arne&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"&gt;&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"&gt;Arne Josefsberg,&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"&gt;General Manager of Infrastructure Services&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt; LINE-HEIGHT: normal"&gt;Global Foundation Services&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 10pt"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&amp;nbsp;&lt;/P&gt;&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=3228386" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Gen+4.0+Data+Center/default.aspx">Gen 4.0 Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Data+Center/default.aspx">Data Center</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Christian+Belady/default.aspx">Christian Belady</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Infrastructure/default.aspx">Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Cloud+Computing/default.aspx">Cloud Computing</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Generation+4/default.aspx">Generation 4</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Arne+Josefsberg/default.aspx">Arne Josefsberg</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Economy/default.aspx">Economy</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Best+Practices/default.aspx">Best Practices</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/IT+Infrastructure/default.aspx">IT Infrastructure</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/efficiency/default.aspx">efficiency</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/chargeback/default.aspx">chargeback</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/energy+efficiency/default.aspx">energy efficiency</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/PUE/default.aspx">PUE</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/gfs/default.aspx">gfs</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Dileep+Bhandarkar/default.aspx">Dileep Bhandarkar</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Environmental+Sustainability/default.aspx">Environmental Sustainability</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Daniel+Costello/default.aspx">Daniel Costello</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Earth+Day/default.aspx">Earth Day</category><category domain="http://blogs.technet.com/msdatacenters/archive/tags/Jawaid+Ekram/default.aspx">Jawaid Ekram</category></item><item><title>What’s the Upside to a Downturn? Recessions Heighten Focus on Efficiency!</title><link>http://blogs.technet.com/msdatacenters/archive/2009/02/04/what-s-the-upside-to-a-downturn-recessions-heighten-focus-on-efficiency.aspx</link><pubDate>Wed, 04 Feb 2009 21:01:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:3197106</guid><dc:creator>msdcblog</dc:creator><slash:comments>3</slash:comments><comments>http://blogs.technet.com/msdatacenters/comments/3197106.aspx</comments><wfw:commentRss>http://blogs.technet.com/msdatacenters/commentrss.aspx?PostID=3197106</wfw:commentRss><description>&lt;P&gt;&amp;nbsp;&lt;I style="mso-bidi-font-style: normal"&gt;&lt;SPAN style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 'Calibri','sans-serif'; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-themecolor: text1"&gt;By Christian Belady &lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/I&gt;&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;IMG style="WIDTH: 357px; HEIGHT: 215px" height=241 src="http://blogs.technet.com/photos/msdatacenters/images/3192010/384x256.aspx" width=384 mce_src="http://blogs.technet.com/photos/msdatacenters/images/3192010/384x256.aspx"&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;What’s the upside to a downturn? As the economy shrinks and budget and program cutting expands throughout our industry, how can data center facility and IT infrastructure teams identify opportunities that create value for their companies?&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;In other words, how do we emerge stronger from a recession?&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;For most business services professionals (people in any organization for that matter), acknowledging inefficiencies is the first step towards taking action, and with action comes insight, evidence, and real options. Like any well-managed business, we routinely check our assumptions and planning needs against our assessment of the economic environment.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;As part of this process, we look at many scenarios and options to improve efficiencies, reduce costs, and increase the return on our investments.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;We have spoken at many conferences in the past couple of years and shared our experiences and ideas on how this industry could collectively improve to become more efficient, in part by reducing our carbon footprint.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;The uncertainty presented in our industry today – regarding the environment, the economy, and how people react to change – reconfirms the importance of developing a data center strategy that can react to unpredictable and dynamic business needs.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;In this blog we would like to share some of our experiences over the past couple years and the lessons we’ve learned about how to measure and increase efficiency.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;We’d also like to turn up the dial on our invitation to the rest of the industry to work together with us in these areas.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;An important example involves our belief that data centers could operate at much higher temperatures, which would end much of the need for expensive, energy inefficient cooling equipment. To that end we urge all companies to encourage &lt;A class="" href="http://www.ashrae.org/" target=_blank mce_href="http://www.ashrae.org/"&gt;ASHRAE&lt;/A&gt; to further open its recommended operating temperature ranges beyond the &lt;A class="" href="http://searchdatacenter.techtarget.com/news/article/0,289142,sid80_gci1346115,00.html" target=_blank mce_href="http://searchdatacenter.techtarget.com/news/article/0,289142,sid80_gci1346115,00.html"&gt;adjustments&lt;/A&gt; they recently made. Additionally, if we all work towards recommending improvements to hardware specifications, server manufacturers could increase the efficiency of their products. With so much at stake--both in helping our companies through difficult financial times and in protecting our global environment--it’s time to work together. We should be striving to run more efficiently as an industry, not just as separate corporations. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Sharing Microsoft’s Energy Efficiency Best Practices for Data Center Operations&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;So what are some of the elements in our efficiency program that have reduced our needs? Here are some examples:&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;1) To begin with, we applied our own best &lt;A class="" href="http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc" target=_blank mce_href="http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc"&gt;practices on energy efficiency&lt;/A&gt; that we published about a year ago.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;These were all things that we felt were pretty important for foundational improvement in our data center operations efficiency.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;They included:&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;BLOCKQUOTE&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;1.&lt;SPAN style="mso-tab-count: 1"&gt;&amp;nbsp;&lt;/SPAN&gt;Engineer the data center for cost and energy efficiency&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;2. Optimize the design to assess multiple factors &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;3.&lt;SPAN style="mso-tab-count: 1"&gt;&amp;nbsp;&lt;/SPAN&gt;Optimize provisioning for maximum efficiency and productivity&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;4. Monitor and control data center performance in real time&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;5. Make data center operational excellence part of organizational culture&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;6. Measure power usage effectiveness (PUE)&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;7. Use temperature control and airflow distribution&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;8. Eliminate the mixing of hot and cold air&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;9. Use effective air-side or water-side economizers&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;10. Share and learn from industry partners&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;/BLOCKQUOTE&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;2) We also invested in a team led by computer industry veteran Dr. Dileep Bhandarkar (a distinguished engineer in our organization), to optimize our server performance, cost, and power.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;These technologists are turning over every stone to squeeze efficiency out of our hardware.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;The focus has been on working with hardware suppliers to increase the efficiency of power supplies and right-size the system, including the processor, memory, and storage.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;More importantly, the team has focused on selecting hardware based not only on total cost of ownership but also on the best performance per watt for the particular application.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;As a result we have seen a 13% drop in average server power in operations, driven by an even steeper drop in power for the servers we added in the past year.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;During that same period, interestingly, ASHRAE power curves actually showed an increase in server power by 4%.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;3) But perhaps the overarching thing that drove the above elements was when we changed our internal chargeback model about 1.5 years ago from charging for space to charging for power allocated/consumed.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;We &lt;A class="" href="http://www.networkworld.com/news/2008/070908-good-incentives-boost-data-center-energy.html?page=1" target=_blank mce_href="http://www.networkworld.com/news/2008/070908-good-incentives-boost-data-center-energy.html?page=1"&gt;presented on this&lt;/A&gt; for the first time in July 2008 to the EPA.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;This proved to help reduce energy and also reduce carbon emissions. We later &lt;A class="" href="http://blogs.msdn.com/the_power_of_software/archive/2008/07/31/changing-data-center-behavior-based-on-chargeback-metrics.aspx" target=_blank mce_href="http://blogs.msdn.com/the_power_of_software/archive/2008/07/31/changing-data-center-behavior-based-on-chargeback-metrics.aspx"&gt;blogged about this&lt;/A&gt; and how efficiency is not only a technology problem but perhaps even more a behavior problem. If you are interested in more details on how we do our chargeback models, visit our &lt;A class="" href="http://blogs.msdn.com/the_power_of_software/archive/2008/08/28/charging-customers-for-power-usage-in-microsoft-data-centers.aspx" target=_blank mce_href="http://blogs.msdn.com/the_power_of_software/archive/2008/08/28/charging-customers-for-power-usage-in-microsoft-data-centers.aspx"&gt;Power of Software blog&lt;/A&gt; on this topic.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;4)&lt;SPAN style="mso-tab-count: 1"&gt;&amp;nbsp;&lt;/SPAN&gt;Also, it’s in our DNA to use software—especially Microsoft software—to achieve our goals. Virtualization technology such as Hyper-V and our new Windows Azure platform in Windows Server is being utilized to reduce energy use, and using Microsoft System Center management products to improve efficiency throughout our operations. The purpose of this blog isn’t to promote these products, and we realize many data centers are built on other platforms. But the point is that smart use of software can give you a lot more bang for your hardware buck, and at the same time help you make significant gains in reducing your carbon footprint.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;So our key takeaways from this experience are:&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;1) All of the best practices and technology we are pursuing help improve efficiency and reduce carbon footprint, but only if adoption occurs.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;As we have seen within the industry, adoption has been slow.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;However, with the right incentives, adoption can and will happen.&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;2)&lt;SPAN style="mso-tab-count: 1"&gt;&amp;nbsp;&lt;/SPAN&gt;Our chargeback models provided incentives that improved efficiency far beyond our expectations and drove our total mega watt needs for our operations much lower than expected.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;3)&lt;SPAN style="mso-tab-count: 1"&gt; &lt;/SPAN&gt;New software solutions are enabling data center teams to make dramatic efficiency improvements, primarily in the areas of virtualization, automation, and streamlined management functions. Moving to new software may be a tough sell in this economic climate, but the right products will make the purchases well worth the investment.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;We feel it’s important for us to openly share information and best practices around energy efficiency because we believe the data center industry as a whole needs to work together in order to make the dramatic gains needed to make a difference for our companies and the planet. We invite other data center teams to explore our best practices and approaches, enhance them with your own, and apply them in your situation as you see fit. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;We certainly don’t pretend to have all the answers, and we’re very interested in considering approaches that have worked for other companies, or ideas that may bear fruit in the future. The data center industry is an exciting place to work right now because there is so much focus on what we do and so much opportunity for our work to make the world a better place—whether that’s by reducing our carbon footprint and the amount of water we use, or by enabling further advances in online services that take our societies to new levels of collaboration and opportunities for all. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Please join us in sharing information about what your company or team is doing to increase efficiency, or comment on the opinions we’ve expressed here, so that we can engage in a dialogue that benefits us all. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Thank you, in advance, for helping to advance the industry as a whole.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Also, be sure to visit our team’s blog in a couple of weeks when Daniel Costello, director of Research &amp;amp; Engineering, will be sharing more information on how we are advancing our efficiency best practices within our Generation 4 Modular Data Center plans. &lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;Christian Belady, power and cooling architect, Global Foundation Services, Microsoft&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
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