"Capturing the Swarm!" - a perspective on Window Server Digital Marketing
Today, the web is no longer about a pretty webpage, and some cool controls - it's has matured from being just another medium to publish information, to being the driving force behind much of our marketing, sales and technical strategy. With this, the way we have to use the web has also changed - no longer does the influential rule - now the swarm rules - the millions of users out there who want more from their web experience and who will quickly move to the next big thing. How do you capture the swarm? Well lets find out - I am about to change the way we do web strategy for Windows Server, and hopefully it means good time ahead for both out plans, and ultimately the end user.
