We launched the makeITsecure 2005 campaign last Wednesday with Noel Dempsey Irish Minister for Communications. The initiative is a security awareness campaign targeted at Internet users in general with the aim of raising awareness about phishing, ID Theft, Spyware and Child Safety Online. It's funded by a consortium of partners too numerous to mention here - get the booklet on November 17th or visit the website at www.makeitsecure.ie if you're interested in seeing whos's involved.
I project managed the initiative last year and this year - two of the most challenging things I've ever done! It has to become a labour of love since you end up living with it night and day for two months. Last year, the campaign impressions were of the order of 30million (not bad for a population of 4M) and this year the addition of TV advertising has brought this up to 50million impressions.
I'd be interested in any feedback on the TV, radio, press ads or on the site design itself. The biggest day of the campaign is on November 17th when we distribute over 1.3million booklets through Irish national press and other channels. We also hope to have over 100 volunteers on the streets of Dublin, Galway, Limerick, Sligo and Cork distributing the booklets and chatting about the issues in shoping centres and pedestrian precincts. It goes without saying that there is a team of people working fingers to the bone behind the scenes to make it happen and I'm going to call out two people specifically who made such major contributions to the campaign:
Orla Power in 2004 and Aisling Kearns this year!
If you interested in how we pulled this off two years in a row or if you want to start your own national campaign (!) and are looking for tips, drop me a mail.