http://blogs.technet.com/michael_platt/archive/2006/05/19/429413.aspxThinking more about the whole area of consumer lifecycle I have been doing some research and come across the following: http://en.wikipedia.org/wiki/Customer_lifetime_value http://www.whartonsp.com/bookstore/product.asp?isbn=0131428950&amp;rl=1 http://www-stat.stanford.edu/~saharon/papers/ltv.pdfen-GBCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.technet.com/michael_platt/archive/2006/05/19/429413.aspx#429417Fri, 19 May 2006 23:13:52 GMTd5e57398-b9ef-4490-9955-07cbb4e4a80d:429417Michael Platt's WebLog This is such a good paper that even though I have blogged about it before I have to bring it up again,...http://blogs.technet.com/michael_platt/archive/2006/05/19/429413.aspx#429423Fri, 19 May 2006 23:40:12 GMTd5e57398-b9ef-4490-9955-07cbb4e4a80d:429423Michael Platt's WebLog <br>So after a lot of thought I have come to the conclusion that Dion has really missed the point, along...