Great Advertising, detonate a Ferrrari Enzo
I am a car lover, in fact we went to the Denver International Auto Show on Friday night with my son. I was there to see the Audi R8, hopefully sit in a couple cool cars, as well as check out updated cars like the Acura MDX and Infiniti M45.
But, the bigest news this last week was commedian Eddie Griffin plowing a Ferrrari Enzo into a cement barrier. The Ferrari is owned by one of the makers of the new movie "Redline", due out in theatres soon. Would I have known about this movie if he hadn't crashed the Enzo? Maybe, but now I may actually go see it because along with the crash many news outlets ran the trailer.
Looking at the footage, you can hear him on the brakes where he probably should have been nailing the gas to bring the tail out to make the corner. Either he really sucks at driving, and shouldn't have been in anything more powerful than a Dodge Neon, or it is a marketing ploy (the Intertubes are buzzing about Hoaxes and marketing). Horrible tragedy to demolish such a rare exotic, but 1.5 million well spent on advertising. Actually, now that I think about it, demolishing a car of this stature doesn't deserve my direct revenue at the theatres, I'll wait till it hits Netflix.
