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Microsoft has regained it’s number 1 spot in the Superbrands top consumer brands, taking back the top spot from Google.

Superbrands commissions research against a list of around 1,400 brands, to identify the UK’s leading brands.  This includes talking to experts and consumers, for brands to appear in a ‘Top 500’ list.  Criteria for brands in the top spots must represent Quality, Reliability and Distinction.

The top 10 were:

  1. Microsoft
  2. Rolex
  3. Google
  4. British Airways
  5. BBC
  6. Mercedes-Benz
  7. Coca-Cola
  8. Lego
  9. Apple
  10. Encyclopaedia Britannica

Take a look at the BBC article.