System Center Configuration Manager - differentiation whitepaper
Here is a partner and customer facing whitepaper describing the benefits and market differentiators for System Center Configuration Management.
Executive Summary
This document is designed to provide an overview of the benefits and market differentiators of System Center Configuration Manager 2007 SP1 R2. This paper outlines technology enhancements and clarifies understandings of simplicity, scale, ease of use and setup. In addition, this paper addresses some common misconceptions in the market today with respect to Configuration Manager.
There is a good mention of the System Center Alliance in the doc:
In addition to the Microsoft Partner Program, System Center supports a partner marketing initiative known as the System Center Alliance.
The goal of the System Center Alliance is to create, nurture and grow a strong partner eco-system around System Center products. Our intent is that this Microsoft and partner community will deliver the best set of management solutions in the industry.
The System Center Alliance works closely with other teams at Microsoft to provide a vehicle for providing information about those solutions to our customers and our sales channels. Our partners enjoy a well-established customer base across all sizes of businesses and industries.
The System Center Alliance was launched in late 2007 with 21 founding members. Currently there are almost fifty members of the alliance providing integration to System Center technology, with program commitment to continued growth through in the future. Information on the System Center Alliance can be found here (http://www.microsoft.com/sca).