Why corporate blogging is good for the company as well as the employee/blogger
Joshua Allen, the first corporate blogger at Microsoft, best describes how blogging has had a positive impact on the company while Tim Bray, the Father/co-inventor of XML and Sun employee, perfectly describes why blogging is good for the employee who blogs. Yup, it’s all about communication, and more precisely, the speed of communication.
Want proof? My blog entry from just earlier today was quoted along side Jeff Raikes, Financial Times, Investor’s Business Daily, and C|Net. Next stop, the Wall Street Journal! :-) Hence, I hereby coin the term “blogolocity” to describe this phenomenon of the rapid movement of information from blogs to mainstream media. Usage: Question - “Hey, what was the blogolocity of podcasting?” Answer – “Oh, about 2 months.” “What was the blogolocity of Mark Jen’s firing?” “About 2 days.”
What do you think will be the blogolocity of “blogolocity”? <Wishful thinking>Two hours.</Wishful thinking>
