My team recently did a press meeting to talk about the evidence we have for helping software companies create their next big thing.

World Wide Media eXchange (WWMX), is a technology that enables the indexing of a large volume of geotagged photographs and provides the tools to access them via the geographic browser. WWMX was invented by Kentaro Toyama, when he was with the Interactive Visual Media group at Microsoft Research in Redmond, Washington, USA.

WWMX essentially associates digital photographs with the GPS coordinates at which they were shot.

www.planeteye.com caught wind of WWMX and built a whole new web experience around travel planning.

• Making travel plans usually requires visiting scattered Web sites to get various bits of information that then need to be pieced together.
• PlanetEye pulls all of this information about attractions, hotels, restaurants and the like onto one site, and then it enhances this content with WWMX-geotagged user-generated content.

Check out the other technologies available to license at www.microsoft.com/iplicensing