Web 2.0 Expo Insight of the Day: It’s Simple - We Should All Quit Our Jobs!

Whose insight is this? Well, it’s actually not mine – it’s the thought-of-the-moment from Gary Vaynerchuk, hyperkinetic (I mean, look at that face) and super-frank keynoter today at the Web 2.0 Expo in NYC.

Vaynerchuk revved up the audience with some original takes on comments from previous session speakers keynoters by imploring us all to actually care about our customers and not just “listen.” Amen.

He went on to probe out our real passion and encouraged us all to look in the mirror and find out what we really want to be doing. If you are into what you're doing only 99% (and not 100%), quit now! But whatever it is you really want to do, he promised we can “monetize that s@$%t!” That’s good, I guess!

In the end it was all very pragmatic. Work hard – really hard (it’s not about parties, people!) and “hustle” is the key ingredient for anything you want to achieve. I can vouch for that, sitting in my hotel room at 1100PM writing this...

Vaynerchuk was just one of the characters I encountered in Day 2 of the Expo. Lane Becker kicked off my day with a session on how Customer Service is the New Marketing, and suggested that we all act as “concierges” to our customers.

Q: If I offered myself and my small team to you as your MSDN and TechNet concierge, would you take me up on that? What can we help you with?

After that was Jonah Peretti of BuzzFeed who revealed to us the previously unknown size and power of the “Bored at Work Network” (BWN) which evidently determines what “goes viral” and what does not. Part of his strategy advice was to emulate a mullet – business up front and party in back!

Q: In your view, regarding MSDN and TechNet, what’s the business and what’s the party? Do you want to have fun while you get things done? Are you all business? Do you want to party?

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