Resurrection!
Well, after reminding myself of the URL here, I'm glad to see that, while abandoned temporarily, the blog wasn't taken over by unicycle fanaticists.
Here's the deal. When we originally conceived of this blog, it was meant to talk strictly about our products. This seemed like a good way for us to avoid any sensitive intellectual property issues while we learned how to communicate to you in this new medium. What we didn't realize is that by defining it as a blog just about our products, we were severely limiting the available subject matter for posts. That's why you see a flurry of posts around our new mouse last year and then essentially nothing.
Well, we're slightly wiser now and we've expanded the scope of the blog to be more what the tagline suggests: a discussion of all things gaming from the Microsoft PC Hardware group. I chatted with other, wiser, more veteran Microsoft Bloggers and got the following advice:
a. “To me a blog from “inside a team” should be revealing stuff that casual readers (and remember they may not all be hard core gamers, just passing internet “tourists”) might not come across elsewhere. It obviously needs to be stuff that is non-confidential and can be considered public knowledge but it could still be stuff that is interesting and hard for anyone to find elsewhere.”
b. “My other advice is to look for stuff that you would have liked to have written about before, but couldn't. Can you provide a glimpse inside your group but have it be 6 months or 8 months out of date? Not as much fun to write about, but can still be fun to read.”
c. “As a researcher, why not post about what you’ve learned from your research about your users? Generic stuff that doesn’t imply what you’re doing in the next release, or what’s changing compared to the current one, but just uncovering interesting user patterns…”
d. "I don't get a good sense of who you are or who your team is. Maybe some posts about your role?"
Why not follow good advice?
Stay tuned!