I'd like to share with you all a little bit of information about ResourceIT, the external company who I am  starting to work with to develop a series of sessions on channel marketing and value propositions with partners on Microsoft BI.

We have heard from many partners that you would like help in understanding how best to go about marketing and so working with ResouceIT we hope to have tailored sessions coming up to cover these areas.

  • The Who the What and The How ...?  How to make the best decisions and find the right clients
    • Define who you are and who you are selling to
    • What are you selling?
    • How are you selling it?
  • Developing a marketing strategy
    • Marketing Planning and what you should /need to consider
    • Developing a compelling value proposition
    • Creating an effective Marketing Strategy
  • Results you should expect from your investment
    • Information on highly effective marketing campaigns and what they have delivered
    • Process to follow to make informed decisions about your ongoing investment in marketing
    • A way forward - opportunities to utilise external resources, like ResourceIT, to help you with your specific individual company needs

A bit more about ResourceIT....

ResouceIT

ResourceiT delivers proven sales, marketing and consultancy services to Microsoft partners to meet revenue objectives.  With a flexible portfolio of services designed to complement partners’ budgets, in house capability, and resources, ResourceiT can enable partners of all shapes and sizes to:

  • Accelerate growth to meet business ambitions (revenue targets)
  • Complete marketing plans and identify the right marketing strategy
  • Identify compelling value propositions
  • Deliver highly targeted sales lead generation campaigns that match your capacity to deliver without compromise on quality or service
  • Develop web content and sales collateral to effectively communicate with the right customers

Services offered

  • Marketing consultancy – planning, strategy, sales messaging and web content, case study development, event management, email marketing campaigns
  • Sales services – data acquisition, data cleansing, telemarketing (solutions or event attendance), research and surveys
  • Partner Alliance consultancy – developing a partner value proposition, identifying the right partners to work with and creating joint messages, defining rules of engagement

If you would like to learn more about ResourceIT you can visit their website or contact enquiries@resourceit.net. Otherwise, please feel free to contact me directly.