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IBM, SAP, Oracle, and Microsoft account for about half of the $7 billion business intelligence market. All four are pitching enterprise-wide BI platforms, each with its own twist. Here's what you need to know to choose.

''Whether it's from one of the big four or an independent vendor, adopting a standard BI tools platform makes sense. "There are a lot of BI weeds that have cropped up in organizations, hitchhiking as part of another application," says Gartner analyst Bill Hostmann. That leaves managers trying to compare reports across applications that have different data models and vocabularies, he says, and "it becomes impossible to get a view across the business."

A really interesting and comparative read with a reflective review on all the 'MegaVendors' As you would expect, I quite like this snippet; ''Microsoft, a BI leader. Who knew? Among the four MegaVendors, it's been the dark horse that may have a shot at winning.''

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