| · Customer Benefits o Easily discoverable software evaluation o Consistent and predictable process for registering and downloading bits o Easy access to strategically-timed audience-specific resources o Notification of new beta and trial software releases · Business Benefits o Increased customer satisfaction; on average, CARE customers are +14 on NSAT when compared to non-CARE customers o Broad reach – targeting 1.3M net new customers in FY09 worldwide o GMP and platform compliant - all customer PII stored in MSI o Centrally managed by seasoned CARE team o Established global infrastructure and processes o Demand generation integrated with product launch activities o MSCOM banner campaign, TechNet headlines, link placements on MSCOM, and TechNet Newsletters o Integration with U.S. BMO lead generation pipeline (eTrials) o Weekly reporting available for participants by geo, by time and by product, Flash subscribers driven, and email statistics |