So are the new Apple ads hypocritical?
Well Techcrunch don’t seem to like the Mac ads in response to our recent Windows adverts – Harvey pointed me to the Techcrunch comments which do seem to backfire on Apple – in fact Josh calls them hypocritical and mean-spirited.
Techcrunch says:
…It is also hypocritical. Apple’s advertising budget is also pretty massive. I mean, I see more Apple commercials on TV than ads for Barack Obama. Apple is on track to spend more than $3.5 billion on SG&A (selling, general, and administrative expenses) for its fiscal year that ended September 30. How much of that was spent on advertising? I don’t know, but 10 percent doesn’t seem unreasonable.
So what do you think? do you think we should have stayed quiet whilst Apple continued to create these ads stereotyping all PC users? Or should have we responded sooner?…
