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Blogging for web 3.0

I'm in Leicester today on the 2nd part of my blogging for business tour.  I was fascinated by the questions from the small business community about blogging - questions that major corporates wouldn't think of.   The long tail aspect of how blogging (great video explanation here by the way) has become ubiquitous caused a bit of discussion.  Why the heck would something as niche as blogs (compared to websites) become so powerful?

Good question. 

Why do they produce washing machines with so many options - and then you use only 3 or 4 programs. 

Why does word have all of those features when only 20% of us use even 80% of the application?

All questions designed to provoke debate - and noisy debate too!

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Desire lines were an interesting idea tor discussion too. 

I learned today that one college didn't actually cement any paths at all when they designed a college campus - they just waited to see where the students wanted to walk - and then created the athways along the desire lines.  What a brilliant idea.  Have a look at how Peter Merholz' blog for some great pictures on how desire lines form, and the attempts that are made to stifle the natural pathways

Doesn't work though...

 

So what to talk about tomorrow at the Natural space centre in Leicester?  Well for the space centre - its got to be Web 3.0 and the semantic web - my current favourite topic...

Published Wednesday, January 30, 2008 10:39 PM by Eileen_Brown

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