Female Fever
Allister sent me this link last week which amazed me. I knew that there were some things that targeted women buyers (apparently women have influence on 80% of purchasing decisions so marketers really want to get their vote). Women only beaches may help those of us who are too far gone to show too much flesh in the sunshine. But low fat pizza? Come on...
So this has got me thinking. What do we make at Microsoft that could be enhanced for women? Men, and flat chested women don't need to give this a second thought. But sitting here typing this on my laptop keyboard with my elbows tightly clamped to my sides has made me realise that natural keyboards (the ones with each side of the keyboard angled and a gap in the middle) are much much
easier to type with. No crowding - you can have your elbows away from your body.
So if you're have front bumps that impede your typing speed, then the natural keyboard is for you.
What other products should we market especially for women? But nothing in pink please? some of us hate it...
