Also known as - “Welcome to the Party, Newsweek” or “Newsweek: Masters of the Obvious”
This article is dead-on. I couldn’t have said it better myself. Not to take anything away from Apple’s marketing excellence, but it becomes an order of magnitude more effective when the media is all too happy to jump on the bandwagon and stay there. Apple should be treated with the same skeptical and investigative eye that other technology companies endure, such as Microsoft. Thanks for Daniel Lyons for finally … FINALLY … saying something about this phenomenon. Read the entire article from the link below …
“The fact is, in the eyes of the media, Apple is the corporate equivalent of Barack Obama - a company that can do no wrong. Even in Silicon Valley, where much of the press corps are pretty much glorified cheerleaders (think of all those slobbering cover stories about the Google guys) Apple's kid-gloves treatment stands out. Reporters don't just overlook Apple's faults; they'll actually apologize for them, or rationalize them away. Ever seen reporters clapping and cheering at a press conference? Happens all the time at Apple events.”
Link: The Media's Rotten Reporting on Apple | Newsweek Daniel Lyons
Note: Video unrelated to Newsweek article …
Published Friday, January 16, 2009 11:28 AM by Donnie Wilemon
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