NPD Study: Average Mac Computer Price More That Twice That of Average PC
Very interesting ... There are a couple of ways to look at this, but why stand on your head to explain away the blaring truth ?
Specifications often vary sharply for these systems, with Apple often focusing on faster processors than some rivals in notebooks but at the expense of memory and hard drive space. Its insistence on using mobile processors and custom designs for desktops, however, has created feature discrepancies where a Dell Inspiron 518 tower nearing the $700 mark features two more processor cores, three times as much memory, and twice the hard drive space of an $1,199 entry-level iMac despite both coming with near-equivalent LCDs. While the average price for Windows-based systems is described in the NPD data as having largely flattened and unlikely to drop further in the near future, the disparity between these and Macs has only widened in the last few months, according to eWeek. Apple's general policy of refusing to alter prices until its next hardware revision has reduced the value of its systems relative to Windows competitors.
"If Apple is going to continue its market share gains, or simply maintain that 8.5 percent U.S. share, prices must go down and configurations bulk up," eWeek notes. "The math is simply undeniable."
