Marketing to Millenials
The 80 million strong marketplace known as millenials is a demographic which has known technology and it use since childhood, and prefers WEB 2.0 capability, IM, Chat, and Facebook style interaction. Althought the title of this Fox news segment is Banking on Millenials, the comments here apply to all financial services firms tooking to market to this segment.
Here is a link to the video:
Banking on Millenials
