Dynamic Work : mobile working

The Third Place

brucelynn — Sun, 02 Aug 2009 22:10:09 GMT

When I start to talk to people about reducing the fixed costs of fixed desks and fixed office space, the most common response is, “Oh, you mean home working...” Well, yes...and no. Part of the challenge of Dynamic Work is the too widely held view that the only two places in the work are home and work (and maybe a fun place you go on holiday once a year).

For a while now, Starbucks, these day often synonymous with out-of-office-out-off-home working, has coined a term for this extra geographic dimension – ‘The Third Place.’ Here are a few erudite commentaries on the appeal of this non-work/non-home workspace...

· Howard Schulz on the notion of the ‘Third Place’ – “You might say, 'OK, they're full of crap.' And you know, this is how we feel," says Schultz. "We're in the business of human connection and humanity, creating communities in a third place between home and work."

· Steve Clayton on “I get my best work done at Starbucks” – In fact my favourite spaces to get work done are well outside of the office - even the home office. I often wander down to a coffee shop or Shackology where there is free WiFi and a good vibe that doesn't stop me working. People think I'm joking when I say I'm going to the coffee shop to work but it's where I get a lot of good work done.”

· Katie Ledger on “My office is Starbucks” – “I don't spend long periods of time in coffee shops but it's just being able to do business ANYWHERE that makes it so exciting. Lots of new ideas coming out of this space at the mo.”

If anyone is passing through Marlow, give a shout for a ‘meeting’ at my local third place and location of an increasing proportion of my productivity.

Working Environments

brucelynn — Tue, 07 Jul 2009 13:02:42 GMT

One of the strongest points to the Microsoft New World of Work approach is its recognition of the diversity of work places, work roles, and workers themselves. The Microsoft Netherlands joint research piece with Erasmus University laid out a helpful grid to distinguish across 2 fundamental dimensions (see above). The report comments...

“Of course, mobile working is not a dichotomous variable. People work mobile to a greater or lesser degree. As we can learn from the mobile work quadrant below, telework is just one alternative. In the quadrant, different types of mobile working environments are distinguished based on two dimensions: frequency of changing worker location and location (fixed vs. multiple) (Schaffers et al, 2006).”

The Costs of Commuting

brucelynn — Fri, 03 Apr 2009 19:21:53 GMT

The Transport Studies Unit at the University of Oxford has released a study on “The Costs of Transport on the Environment – The Role of Teleworking in Reducing Carbon Emissions” which looks comprehensively at empirical macro-economic data on workers and commuting. Its conclusions include...

Empirical studies of teleworking show that it typically results in substantial reductions in car mileage for the day on which teleworking takes place.
Teleworking can save energy at the worksite – providing working practices change accordingly.
Teleworkers typically have longer than average commutes but this does not necessarily mean that teleworking encourages more remote living.
Mobile working has fuelled a recent growth in teleworking.
The majority of teleworkers are self-employed or unpaid.
Teleworking has a wide range of benefits for employers, employees and communities. It has been linked with lower absenteeism, improved recruitment and retention, higher productivity, good work-life balance and good quality of life. Teleworkers tend to work longer hours than non-teleworkers, and identify this as one reason for their improved performance, but see reduced stress and better concentration as more important factors. Greater autonomy and flexibility in work planning and performance appears to be a key reason for improved work-life balance. Teleworking has also been linked to better health. There is evidence that teleworkers become more involved in their own communities and spend more on local services.

An example of the research cited is Microsoft’s own Tickbox.net survey (April 2007) on the benefits and profile of remote and flexible working. The study is really a comprehensive review of latest thinking and research in the UK which underscores the imperative and increasingly critical economic benefits to reforming the conventional modes of work and stripping out much of the synchronous commute to our knowledge worker factories.

Tomorrow's Leaders of Dynamic Workers

brucelynn — Mon, 09 Feb 2009 11:17:59 GMT

The Institute of Leadership and Management (an organisation after my other blog’s own heart) on the demands and opportunities for a new generation leadership in an era of Dynamic Work. The report is titled ‘Tomorrow’s Leaders: Managing Teams Remotely’ with the sub-title of “20th Century Bosses Hold Back 21st Century Working Practices”. It features both survey statistics on UK organisations as well as a number of case studies (BDO Stoy Hayward, South West Water, Circle Anglia) and tips for aspiring trailblazers. The abstract summarises:

“The ‘Tomorrow’s Leaders’ study, undertaken by Henley Management College, shows that managers are struggling to reinvent their working patterns to get the best from a growing army of remote workers, with visibility and presenteeism still used to judge performance.

According to today’s findings, remote working is on the rise. Three quarters (73%) of managers say flexible working is common in their organisation, and, more strikingly, 37% of all managers now look after teams who are either entirely or predominantly based away from the office.

However, although the majority of managers are working with teams that include remote workers, nearly half (44%) of respondents say managers are unprepared for the supervision of remote teams, and only 25% had received any training on how to manage such a team.”

Dynamic Meetings

brucelynn — Sat, 11 Oct 2008 11:27:57 GMT

Bill Gates also used to comment that the power of the Internet was not in doing the same stuff in a different way (ie. taking orders over the web versus taking them by phone), but rather the interesting stuff was doing those things that you wouldn’t otherwise have been able to do without the capability. Reaching customers you wouldn’t have otherwise have reached, offering them something that you wouldn’t have otherwise been able to offer, processing the order in a way that you wouldn’t have otherwise have been able to do.

Yesterday, my team embarked on a bold new way of having team meetings through unified communication technology. We used Microsoft’s Live Meeting combined with its Roundtable device to hold a remote virtual meeting. The approach certainly presented some challenges to how to conduct such a meeting. How manage the conversations, how to cope with network latency, how to get the best out of the technology.

But the bottom line was that the tools did allow us to do something we wouldn’t have otherwise been able to do. We were able to incorporate team members who would not have been able to be in the office itself that day (one had a doctor’s appointment for their ill child and another one was in Australia). Most importantly, on the day, many of us could have come into the office, but the only real reason was for the team meeting. This way we were able to have the meeting with out the expense, time and carbon footprint of the trip into the office.

The whole thing was a bit like a conference call on steroids. We could chat to each other, share presentations, all compose on a shared space and most importantly could all see each other on video. Yes, most of the time, it was just a ‘talking head’ looking not quite directly at the camera. But there is something about having someone’s face present that changes the whole feel of the interaction. It made it personal and ‘real’ and even a bit more enjoyable.

The meeting had its ups and downs, kind of like a person just learning how to drive a car and lurching forward in fits and starts. But at the end, 88% of the team categorised the meeting as ‘Some key learnings to make the next one better.’ And I think that that is the key here. What I used to say about the Internet to companies when it was just starting out was that it was critical for them to engage actively even though it then was quite immature. But, just as important as the maturity of the technology was the maturity of understanding it and its dynamics and how to make best use of it. That learning was best started early so that when it did become mainsteam (and it did become mainstream), then the company was ready and equipped to take advantage. I think the same dynamic applies to ‘live meetings’ and unified communications. Some day we will laugh at how rickety and unfamiliar things were today, but it will evolve into a business tool as central as a email, the mobile phone or wireless networking. And we will learn new skills to exploit it as we have with searching the web or hammering out texts. And with unprecedented pressures for costs savings, environmental conservation and family pressures, the demands for these new ways of working will accelerate very quickly.

BT Workstyle

brucelynn — Tue, 16 Sep 2008 20:30:42 GMT

Speaking of partners, whitepapers and workstyles, BT has published a sterling case study on its own Flexible Working web site called ‘Sustainability through Flexible working - BT Workstyle’.

“Happier BT people are enjoying a better work life balance. BT home workers are taking 63 per cent less sick leave than their office-based colleagues. The retention rate following maternity leave stands at 99 percent compared with a UK average of 47 percent, saving BT an additional €7.4 million a year. In terms of Corporate Social Responsibility (CSR) BT is avoiding the purchase of approximately 12 million litres of fuel per year, resulting in 54,000 tonnes less CO2 being generated in the UK. Teleconferencing has eliminated the annual need for over 300,000 face-to-face meetings, leading to savings of over €38.6 million a year. This has also removed the need for over 1.5 million return journeys – saving BT people the equivalent of 1,800 years commuting – with further environmental benefits.”

Anyone still wondering about the business benefits of flexible working? The rest of the BT Insights page is full of white papers, other cases, presentations, brochures for reference.

Accenture’s ‘Green IT – Beyond the Data Centre’

brucelynn — Sat, 13 Sep 2008 16:07:45 GMT

Accenture, one of Microsoft’s top partners, has long distinguished itself in Business Process Re-engineering as a foundation to IT innovation and with that expertise have been a leading proponent of Service Oriented Architectures. So it is not surprising to see Accenture leading the way with a ‘Green IT’ message that goes far beyond the basics of saving a bit of electricity. Their ‘holistic’ perspective is laid out very effectively in their crisp whitepaper ‘Green IT – Beyond the Data Centre’.

“Think how pervasive IT's influence across the organization has become. Today, IT can shape and ultimately determine where and how people work, how much they travel, and how they behave when they get there. All of which translates not only into how much energy they consume, but also how much other costly resources they use ranging from paper to petroleum fuels. IT's impact can extend still further. The workplace environment, the procurement methodology and the sourcing supply chain are all within its sphere of influence. As are the automation and efficiency of the organization's compliance with environmental regulations such as WEEE and emissions.”

A great roadmap to Getting Greener with IT.

Digital Nomads

brucelynn — Sat, 06 Sep 2008 11:48:33 GMT

Dell has just started a blog on the dynamic workstyle called ‘Digital Nomads’ (thanks Hugh). It’s strapline is “Where do You work? I work everywhere. These days ‘where’ you work really has little significance to ‘what’ you do. Increasingly, each of us faces no boundaries, whether they are geographic, physical or time-related....”

Technorati Tags: Dell, mobile working

Dynamic Dragon

brucelynn — Sun, 27 Jul 2008 14:17:15 GMT

The emerging realisation of business benefits to flexible work is being touted by one of the champions of emerging businesses, Dragons Den’s James Caan in last month’s Sunday Times piece titled “Technology is the key to cutting your overheads”. The sub-title goes on to assert, “The television dragon says you can find much more efficient ways of working”.

His article takes the words right out of my mouth – the power of technology, the cost benefits of flexible working, the recruitment and morale dividend, and the scrutiny over investing in physical offices…

“Some options won’t suit some businesses, but it is important nonetheless to embrace new technology to improve performance. Areas to consider might be the introduction of flexible working, outsourcing or simply better time management – all made possible by improved IT.”

If you employ 50 to 100 staff, consider the savings that could be made by introducing flexible working for 5%-10% of your employees. In return for providing them with a laptop and broadband connection you will reduce the cost of housing them in the building and the associated running costs. With advanced communication systems, an employee can be physically relocated but certainly not isolated in any way from the day-to-day operation of the business.

This level of flexibility might give you access to a different spectrum of employees, such as those who don’t wish to commute, or mothers returning to work. Flexible working might also increase productivity by allowing people to focus on specific projects, by improving time management and by generally raising staff morale through a better work-life balance…

As an investor in numerous businesses, I am able to use technology to increase the cost-effective opportunities. To help one recent acquisition secure customers all over the country, I established 10 virtual offices in leading cities across the land. Historically, I would have had to take on property, staff and significant running costs in 10 locations to present the market with the same company profile.

Today the use of virtual office facilities – a prestigious address with a mail-forwarding service and exclusive telephone number with call/message forwarding provided by a dedicated team – has created an immediate national presence without high overheads. Using this technology to present a national – or even global – operation to your customer base will cost as little as £100 a month for each virtual office. Compare this with the costs and time invested in running your “physical” offices, where the only extra value gained is the ability to interact with other employees – all other functions can now be serviced through technology.”

Technorati Tags: flexible work, IT, virtual office, broadband, working families

Tech Savvy Heavy Hitters

brucelynn — Fri, 30 May 2008 16:50:00 GMT

I presented at a senior management board for a major investment bank on mobile technology a few years back. Part way through, the CIO interrupted and started my critique for being out of touch with the realities of their business and the requirements of the trading floor. Thinking I had totally missed the mark, I was saved by someone who jumped in and started confronting the CIO. He said, ‘where do you think our top traders work out of? Our City offices?? Not a chance. They are in Monaco, Jersey, Cayman Islands, Gibraltar. I can’t remember the last time I saw them in the office.’ ‘And it not just the big guys either,’ he continued, ‘more and more if we want to attract the very best and brightest out of schools, these hot shot kids are demanding these fancy new technologies that they have grown accustomed to in university. If we don’t offer them, then they question if we really all that sophisticated and ‘world leading’ as we claim and they opt to go work some place else more dynamic.” The interloper was the Head of Trading who had invited me to speak and set up the topic in the first place to shake things up and drive more innovation in the business on new ways of working.

What to call it...

brucelynn — Sat, 17 May 2008 15:32:00 GMT

Welcome to the 'Dynamic Work' blog set up to explore the issues and opportunities around increasingly flexible workplaces driven by the confluence of business needs and technological empowerment.

But beings as a I work in marketing, the first thing we need to do is the 't-shirt'. It ain't a campaign without a t-shirt and it an a crusade without a buzzword.

In all seriousness, the label here 'Dynamic Work' is woolly enough. And the thinking in this area is meant to cover a number issues and even disciplines. Terms like 'mobile working' really just describe one part or dimension.

To illustrate the challenge the descriptive challenge, I offer some leading contenders...

Flexible Working - Probably comes the closest to the spirit, but seems to focus primarily on work issues, while think both work and home areas are affected.
Distributed Work - Possibly the most semantically elegant term, especially with the parallel between distribution of work content and lifestyle paralleling a similar ‘n-tier’ distribution of increasingly componentised compute processing (Service Oriented Architecture applied to human affairs). But it’s a bit long winded and dry. Which brings us to...
Service Oriented Workforce - A more direct play on ‘Service Oriented Architecture’ buzzword which is all the rage in IT circles these days for the same sort of flexibility within systems that the new ways of work offer to the workforce.
Mobile Working - A term prevalent in Microsoft given our mobile device offerings, but really just confined one dimension.
Moofing - A buzzword the Windows Mobile guys coined to ‘verb-alise’ the mobile workstyle. Its etymology comes from the acronym for ‘Mobile Out Of Facility.’ Funky term, but limited focus.
New World of Work – Microsoft's term more generically term referring to a range of workplace impacts on ‘digital nervous systems’ emerging in business.
Digaspora: My own neologism combining ‘digital’ with ‘diaspora’ (‘any group that has been dispersed outside its traditional homeland’). Cute, but incomplete and a bit overly clever.
WorkLife 2.0 - Smacks of hip and trendy techno buzzword to parallel ‘Web 2.0’ which is the bold technology term of imminent shifts into new ways of distributing computing power across the Internet.