What to call it...

re: What to call it...

brucelynn — Sat, 20 Sep 2008 13:26:31 GMT

I've recently read a number of pieces which have estimated that the IT industry comprises 5% of the world's carbon footprint. A significant amount, certainly, and worthy of all of the effort for 'Green IT', but maybe the 'what to call it' catch phrase for 'Dynamic Work' is 'The Other 95%'.

re: What to call it...

brucelynn — Thu, 18 Dec 2008 23:41:12 GMT

Right Working. I recently posted on 'The Apprentice Problem' stemming from a conversation with Gren Manuel of Dow Jones, and he commented, "[It's] not home working or office working. its *right working*, you need to have the ability to tailor the environment to the job."

re: What to call it...

brucelynn — Thu, 08 Jan 2009 17:36:55 GMT

‘Alternative Workplace Strategies’ – Real estate professional organisation CoreNet Global has used the term ‘Alternative Workplace Strategies’ complete with its own acronym – ‘AWS’ – to describe many of the new characteristics common too ‘Dynamic Work.’ They used it in a recent joint study with Microsoft looking at the rise of new approaches to workspaces despite a lagging executive support in companies - http://www2.corenetglobal.org/home/info_center/global_press_releases/pdf/pr081110_microsoft_cng_survey.pdf.

re: What to call it...

brucelynn — Sun, 08 Feb 2009 17:52:26 GMT

'Results Only Work Environment' (ROWE) - BNET has an article titled 'Blowing Up Business As Usual' (http://www.bnet.com/2436-13059_23-237252.html) - "a management philosophy pioneered by Best Buy that lets employees decide what to work on and when. Giving them control over their time, the theory goes, makes employees not just happier but significantly more productive."

re: What to call it...

brucelynn — Fri, 24 Jul 2009 16:27:52 GMT

Addendum to ‘Moofing’ – It turns out that ‘Moofing’ has actually reached the Oxford English Dictionary – at least the American version. In fact, ‘moofer’ was a finalist for the Oxford University Press Word of the Year (http://blog.oup.com/2008/11/hypermiling/), one of only five such words, eventually losing out to ‘hypermiling’ (driving with the aim of conserving fuel). It’s even on the front cover of the OUP book of the Words of the Year.

It all started when Microsoft UK determined that there was a lack of terminology to describe mobile working. How do you say: “I am not in the office or using a PC, but I am still working and contactable via my mobile device”? There was no easy vocabulary for that. So the mobile marketing team decided to coin the word ‘moof.’ It used it in its communications and blogs and eventually it took on its own momentum

Moof (verb) and noun (moofer) are based on the OOF in Outlook, ie Mobile Out of Office. For example, “I am moofing today”, “I like to moof at Starbucks” and “rather than being stuck in an office, I am a moofer”.