May 2008 - Posts

The Long Drive
31 May 08 01:35 PM | brucelynn | 0 Comments   
My Microsoft colleague Terry Smith recounts a humorous tale about superfluous travel. He had a meeting in Bristol with a customer which he struggled to get to driving from his home in Warwick about 3 hours away. He finally arrived in a rush and quite Read More...
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Tech Savvy Heavy Hitters
30 May 08 02:50 PM | brucelynn | 0 Comments   
I presented at a senior management board for a major investment bank on mobile technology a few years back. Part way through, the CIO interrupted and started my critique for being out of touch with the realities of their business and the requirements Read More...
First Kill All the Office Buildings?
25 May 08 10:07 AM | brucelynn | 0 Comments   
A while back I met with our Victoria Melville of PR firm Inferno who told me about their plans to move offices from their currently White City location. My first question was, ‘Why have offices at all?’ She was a little surprised by such a Read More...
Virtual Parallel
24 May 08 09:41 AM | brucelynn | 1 Comments   
Curiously, and perhaps not coincidentally, the same dynamics moving towards distributed working in the flesh-and-blood, bricks-and-mortar workplaces is also taking place in the bits-and-bytes of digital world. One of the hottest concepts or trends in Read More...
Who is Driving
21 May 08 05:15 PM | brucelynn | 0 Comments   
Given these drivers (energy, climate, social, intellectual), there are a number core constituencies who have an acute interest in these considerations and who will be on the vanguard to driving for change. Energy/Climate : Public Policy is increasingly Read More...
The New Tools
20 May 08 09:28 PM | brucelynn | 0 Comments   
It’s not just a range of pressures that are driving people to these new modes of work, but it is also a wealth of enablers that have emerged to unleash the potential for resolving these pressures in unprecedented and innovative ways. Asynchronicity - Read More...
Preserving the World's Assets
19 May 08 03:01 PM | brucelynn | 1 Comments   
A number of megatrends are all converging to drive this move out of concentrated workplaces towards more distributed work. All of these drivers are centred on preserving key and increasingly precious assets to the global economy. Energy Assets: Peak Oil Read More...
What to call it...
17 May 08 01:32 PM | brucelynn | 5 Comments   
Welcome to the 'Dynamic Work' blog set up to explore the issues and opportunities around increasingly flexible workplaces driven by the confluence of business needs and technological empowerment. But beings as a I work in marketing, the first thing we Read More...
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