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<?xml-stylesheet type="text/xsl" href="http://blogs.technet.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Where System Builders Talk Shop... : marketing</title><link>http://blogs.technet.com/backroom/archive/tags/marketing/default.aspx</link><description>Tags: marketing</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP1 (Build: 61025.2)</generator><item><title>Desktop Sales Accelerator Program</title><link>http://blogs.technet.com/backroom/archive/2008/01/18/desktop-sales-accelerator-program.aspx</link><pubDate>Fri, 18 Jan 2008 20:11:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:2756798</guid><dc:creator>BOBblog</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.technet.com/backroom/comments/2756798.aspx</comments><wfw:commentRss>http://blogs.technet.com/backroom/commentrss.aspx?PostID=2756798</wfw:commentRss><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;B&gt;&lt;SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Verdana','sans-serif'"&gt;System Builders:&lt;/SPAN&gt;&lt;/B&gt;&lt;SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Verdana','sans-serif'"&gt; Accelerate sales of Windows® Vista and 2007 Microsoft® Office system!&amp;nbsp; Check out the Desktop Sales Accelerator – a Microsoft initiative to provide you with the essential training, tools, and resources to drive demand for PCs preloaded with genuine Windows® Vista and 2007 Microsoft® Office system. By participating, you will receive OEM SalesCenter vouchers along with entries to win great prizes, such as &lt;B&gt;a Wireless Entertainment Desktop 8000 &lt;/B&gt;or a &lt;B&gt;$500 American Express gift card&lt;/B&gt;. Start here: &lt;/SPAN&gt;&lt;A href="http://www.sellmoredesktop.com/"&gt;&lt;SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Verdana','sans-serif'"&gt;&lt;FONT color=#0000ff&gt;www.sellmoredesktop.com&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/A&gt;&lt;SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Verdana','sans-serif'"&gt; &lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE: 10pt; COLOR: #231f20; FONT-FAMILY: 'Arial','sans-serif'"&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=2756798" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/backroom/archive/tags/Vista/default.aspx">Vista</category><category domain="http://blogs.technet.com/backroom/archive/tags/Office/default.aspx">Office</category><category domain="http://blogs.technet.com/backroom/archive/tags/marketing/default.aspx">marketing</category><category domain="http://blogs.technet.com/backroom/archive/tags/sales/default.aspx">sales</category></item><item><title>Windows Vista® is Ready, Are you?</title><link>http://blogs.technet.com/backroom/archive/2007/10/01/windows-vista-is-ready-are-you.aspx</link><pubDate>Tue, 02 Oct 2007 03:54:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:2088316</guid><dc:creator>BOBblog</dc:creator><slash:comments>1</slash:comments><comments>http://blogs.technet.com/backroom/comments/2088316.aspx</comments><wfw:commentRss>http://blogs.technet.com/backroom/commentrss.aspx?PostID=2088316</wfw:commentRss><description>&lt;P&gt;
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&lt;TD class="" style="BORDER-RIGHT: #f0f0f0; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f0f0f0; PADDING-LEFT: 5.4pt; BACKGROUND: #d9d9d9; PADDING-BOTTOM: 0in; BORDER-LEFT: #f0f0f0; WIDTH: 473.4pt; PADDING-TOP: 0in; BORDER-BOTTOM: #f0f0f0; mso-background-themecolor: background1; mso-background-themeshade: 217" vAlign=top width=631 colSpan=2&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B&gt;&lt;SPAN style="COLOR: #1f497d"&gt;&lt;/SPAN&gt;&lt;/B&gt;&lt;/FONT&gt;&lt;/FONT&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT size=3&gt;&lt;FONT face=Calibri&gt;&lt;B&gt;&lt;SPAN style="COLOR: #1f497d"&gt;Get into Windows Vista and be able to confidently tell your customers why they need a Windows Vista PC from you today.&lt;/SPAN&gt;&lt;/B&gt;&lt;SPAN style="COLOR: #1f497d"&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;&lt;o:p&gt;&lt;FONT face=Calibri&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow: 1"&gt;
&lt;TD class="" style="BORDER-RIGHT: #f0f0f0; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f0f0f0; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0in; BORDER-LEFT: #f0f0f0; WIDTH: 1.95in; PADDING-TOP: 0in; BORDER-BOTTOM: #f0f0f0; BACKGROUND-COLOR: transparent" width=187&gt;&lt;IMG src="http://lhcvqw.bay.livefilestore.com/y1p6-bcivsaSIa5kbh82qhyNf8rE0raxE2PimstndjWF2rNfeQisOheaMzEtdoPZ5Zd2dzyrKSwTnyCLJuCkLCoWkUIQg2MooNC/Xboxbanner.jpg" mce_src="http://lhcvqw.bay.livefilestore.com/y1p6-bcivsaSIa5kbh82qhyNf8rE0raxE2PimstndjWF2rNfeQisOheaMzEtdoPZ5Zd2dzyrKSwTnyCLJuCkLCoWkUIQg2MooNC/Xboxbanner.jpg"&gt; &lt;/TD&gt;
&lt;TD class="" style="BORDER-RIGHT: #f0f0f0; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f0f0f0; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0in; BORDER-LEFT: #f0f0f0; WIDTH: 333pt; PADDING-TOP: 0in; BORDER-BOTTOM: #f0f0f0; BACKGROUND-COLOR: transparent" vAlign=top width=444&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;&lt;FONT face=Calibri&gt;Take advantage of the sales tools and training materials in the &lt;/FONT&gt;&lt;A href="http://oem.microsoft.com/script/contentpage.aspx?pageid=563319&amp;amp;wa=wsignin1.0" mce_href="http://oem.microsoft.com/script/contentpage.aspx?pageid=563319&amp;amp;wa=wsignin1.0"&gt;&lt;FONT face=Calibri color=#0000ff&gt;Windows Vista Sales Accelerator&lt;/FONT&gt;&lt;/A&gt;&lt;FONT face=Calibri&gt; to help you grow your business through increased sales of PCs with Windows Vista!&amp;nbsp; When you register and complete ANY module in the program, you will earn entries for a chance to win an &lt;/FONT&gt;&lt;/SPAN&gt;&lt;FONT face=Calibri&gt;&lt;B&gt;&lt;I&gt;&lt;SPAN style="FONT-SIZE: 16pt; COLOR: #e36c0a"&gt;Xbox 360 Halo 3 Special Edition Console!&lt;/SPAN&gt;&lt;/I&gt;&lt;/B&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;
&lt;TR style="mso-yfti-irow: 2; mso-yfti-lastrow: yes"&gt;
&lt;TD class="" style="BORDER-RIGHT: #f0f0f0; PADDING-RIGHT: 5.4pt; BORDER-TOP: #f0f0f0; PADDING-LEFT: 5.4pt; BACKGROUND: #f2f2f2; PADDING-BOTTOM: 0in; BORDER-LEFT: #f0f0f0; WIDTH: 473.4pt; PADDING-TOP: 0in; BORDER-BOTTOM: #f0f0f0; mso-background-themecolor: background1; mso-background-themeshade: 242" vAlign=top width=631 colSpan=2&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT face=Calibri&gt;&lt;B&gt;&lt;I&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;&lt;/SPAN&gt;&lt;/I&gt;&lt;/B&gt;&lt;/FONT&gt;&amp;nbsp;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT face=Calibri&gt;&lt;B&gt;&lt;I&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;Increase your chances to win&lt;/SPAN&gt;&lt;/I&gt;&lt;/B&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt; by completing other modules and earn an e-code valued at $25 for use on OEM SalesCenter&lt;I&gt; &lt;/I&gt;after you have completed Module 1 or 2.&lt;I&gt;&amp;nbsp; &lt;/I&gt;Following completion of Module 3, you will receive a $50 e-code for use on OEM SalesCenter &lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;&lt;I&gt;and&lt;/I&gt; a Microsoft Learning exam voucher!&amp;nbsp;&lt;/SPAN&gt;&lt;SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 'Times New Roman','serif'"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/SPAN&gt;&lt;/FONT&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;FONT face=Calibri&gt;&lt;SPAN style="FONT-SIZE: 12pt; COLOR: #1f497d"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&amp;nbsp;&lt;/P&gt;&lt;/TD&gt;&lt;/TR&gt;&lt;/TBODY&gt;&lt;/TABLE&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;o:p&gt;&lt;FONT face=Calibri size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/P&gt;&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=2088316" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/backroom/archive/tags/Vista/default.aspx">Vista</category><category domain="http://blogs.technet.com/backroom/archive/tags/marketing/default.aspx">marketing</category><category domain="http://blogs.technet.com/backroom/archive/tags/Giveaway/default.aspx">Giveaway</category></item><item><title>DST and Launch webcasts</title><link>http://blogs.technet.com/backroom/archive/2007/01/19/dst-and-launch-webcasts.aspx</link><pubDate>Fri, 19 Jan 2007 20:36:00 GMT</pubDate><guid isPermaLink="false">d5e57398-b9ef-4490-9955-07cbb4e4a80d:602282</guid><dc:creator>BOBblog</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.technet.com/backroom/comments/602282.aspx</comments><wfw:commentRss>http://blogs.technet.com/backroom/commentrss.aspx?PostID=602282</wfw:commentRss><description>&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;Hi there!&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;My name is Juli-Ann and I work closely with the BOB team on the marketing side of things.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;From what we hear, many of you fill a variety of &lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/SPAN&gt;roles at your company including technical and marketing.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;I wanted to share with you some things on my mind.&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;FONT face="Times New Roman" size=3&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;First, daylight savings time!&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;In March 2007 the start and end dates of daylight saving time (DST) will transition by 4 weeks to comply with the Energy Policy Act of 2005. These changes could impact software. Are you ready?&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;You can read more about how Microsoft will be releasing updates for affected products at this link:&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;/FONT&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;A href="http://www.microsoft.com/windows/timezone/dst2007.mspx" mce_href="http://www.microsoft.com/windows/timezone/dst2007.mspx"&gt;&lt;FONT color=#800080 size=3&gt;http://www.microsoft.com/windows/timezone/dst2007.mspx&lt;/FONT&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;Second, I know we have a slew of webcasts, but there are two coming up that you &lt;EM&gt;won’t&lt;/EM&gt; want to miss.&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;
&lt;DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;January 25 we will be covering what you need to know to be ready for launch of Windows Vista &amp;amp; 2007 Office system.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;See what campaigns and tools are available for you.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Register for “Be Ready for Launch!” at:&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;/FONT&gt;&lt;A href="http://www.msreadiness.com/WS_abstract.asp?eid=15005033" mce_href="http://www.msreadiness.com/WS_abstract.asp?eid=15005033"&gt;&lt;FONT color=#800080 size=3&gt;http://www.msreadiness.com/WS_abstract.asp?eid=15005033&lt;/FONT&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/DIV&gt;&lt;/LI&gt;
&lt;LI&gt;
&lt;DIV class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;Then on January 29 at 1:30pm, join the celebration &lt;B style="mso-bidi-font-weight: normal"&gt;LIVE with Bill Gates&lt;/B&gt;!&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Plus, we will also have live training from our own Bret Rohloff, whom you may have seen at one of our Ready 2 Rock road shows last October through December.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Register today at: &lt;/FONT&gt;&lt;A href="http://oem.microsoft.com/vistaofficewebcast" mce_href="http://oem.microsoft.com/vistaofficewebcast"&gt;&lt;FONT color=#800080 size=3&gt;http://oem.microsoft.com/vistaofficewebcast&lt;/FONT&gt;&lt;/A&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/DIV&gt;&lt;/LI&gt;&lt;/UL&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;Let us know what you think!&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;Juli-Ann (aka BOBette)&lt;o:p&gt;&lt;/o:p&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;o:p&gt;&lt;FONT size=3&gt;&amp;nbsp;&lt;/FONT&gt;&lt;/o:p&gt;&lt;/SPAN&gt;&lt;/P&gt;
&lt;P class=MsoNormal style="MARGIN: 0in 0in 0pt"&gt;&lt;SPAN style="FONT-FAMILY: 'Cambria','serif'; mso-bidi-font-family: Shruti"&gt;&lt;FONT size=3&gt;PS – For those of you who also wear the marketing hat, we’ve recently started a monthly marketing webcast the third Wednesday of the month.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Thanks to the 200 who attended our first one on 1/17.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Our next one is 2/21.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Come join us to hear the the latest tools and campaigns we offer to help drive your business.&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/SPAN&gt;Here’s the link:&lt;SPAN style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;A href="http://www.msreadiness.com/custompage.asp?pageid=1095"&gt;http://www.msreadiness.com/custompage.asp?pageid=1095&lt;/A&gt;&lt;/SPAN&gt;&lt;/FONT&gt;&lt;/SPAN&gt;&lt;/P&gt;&lt;img src="http://blogs.technet.com/aggbug.aspx?PostID=602282" width="1" height="1"&gt;</description><category domain="http://blogs.technet.com/backroom/archive/tags/General/default.aspx">General</category><category domain="http://blogs.technet.com/backroom/archive/tags/Vista/default.aspx">Vista</category><category domain="http://blogs.technet.com/backroom/archive/tags/Office/default.aspx">Office</category><category domain="http://blogs.technet.com/backroom/archive/tags/BOB+Events_2100_/default.aspx">BOB Events!</category><category domain="http://blogs.technet.com/backroom/archive/tags/Bret+Roloff/default.aspx">Bret Roloff</category><category domain="http://blogs.technet.com/backroom/archive/tags/webcast/default.aspx">webcast</category><category domain="http://blogs.technet.com/backroom/archive/tags/marketing/default.aspx">marketing</category><category domain="http://blogs.technet.com/backroom/archive/tags/Juli-Ann+Williams/default.aspx">Juli-Ann Williams</category></item></channel></rss>