http://blogs.technet.com/b2ix/archive/2007/07/26/when-individual-interests-and-the-public-good-intersect.aspxWith a new fiscal year upon us, my role is shifting a bit. as a part of that, i've been taking a closer look at community planning, broadly speaking. during this process, i keep on coming back to a best practice of sorts that occurs when individual interestsenCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.technet.com/b2ix/archive/2007/07/26/when-individual-interests-and-the-public-good-intersect.aspx#1670878Wed, 01 Aug 2007 15:30:48 GMTd5e57398-b9ef-4490-9955-07cbb4e4a80d:1670878Mark Thristan<P>I've always liked to term this phenomenon "enlightened self-interest". In knowledge management circles it is also sometimes referred to as WIIFM (what's in it for me?). </P> <P>Essentially, what is important for community is that an individual will always start from a position of self-interest, and it is only when they see the positive repercussions of their "selfish" actions, that they will engage in more communal, "community" activities. </P> <P>Giving unintentional, positive "side effects" to people's individual interactions is therefore a great way to convert community lurkers into positive forces for good. Do this for yourself and the community benefits whether you care about the community or not.</P>