community types revisited...
Josh Bernoff over at Forrester just
posted something that relates to
community types. There, he gets at the question of why companies want to participate in communities. Unfortunately, I don't think that list is very
people focused. Communities are great, but no matter how crisp a company's motivation is, if it's not tapped into the motivations of other people, it's not going to fly imo. To be fair, in other presentations/posts, Forrester does talk about this point of pairing corporate goals and the goals of other people via their
POST method. I'm curious if Josh (or others) sees the groundswell objectives as different types of communities or something else.
Brian Hsi works with the MSDN, TechNet and Expression teams focused on community planning. Prior to this, Brian worked as a product manager for blogs and forums, in addition to working on a wide variety of community initiatives for MSN Games.
