De senaste siffrorna för antal sålda Xbox 360 och aktiva användare presenterades nyligen. Här följer dessa:

Facts & Figures

 

55 million

consoles sold

in 38 countries

Nearly 35 million

Xbox LIVE members

in 35 countries

More than 10 million

Kinect sensors sold

in 38 countries

 With a more active and engaged community than ever before, Xbox 360, Kinect and Xbox LIVE are changing the way people enjoy their favorite entertainment, play games and interact with friends. Combining the biggest social network connected to the TV, continued innovation, and industry-leading partners, Xbox 360 is redefining home entertainment and defied the typical five-year console lifecycle, showing dramatic gains in our fifth and sixth years of this generation.

 

Business is Booming

  • 2010 was the biggest year ever for Xbox 360 based on consoles sold and overall revenue generated
  • Xbox 360 maintains its lead in the U.S. as the top selling console in 20111
  • Xbox 360 console sales were up 60 percent year over year, the largest growth of any current generation console on the market 1
  • Guinness World Records awarded Kinect the record for “fastest selling consumer electronics device,” selling 8 million Kinect sensors within the first 60 days of launch.
  • More than half of Xbox LIVE revenue is generated by Marketplace sales over subscriptions.

 Xbox LIVE Entertainment

  • Members are each spending an average of 60 hours per month on the service – cumulatively Xbox LIVE members are now logging 2.1 billion hours a month 
  • Compared to last year, we’ve seen three times as much video consumption taking place on the console
  • 42 percent of Xbox LIVE Gold members in the U.S. are watching an average of an hour of television and movies on their Xbox, every single day, or more than 30 hours of digitally distributed television and movies a month

 Games for Everyone

  • Xbox 360 has the highest games attach rate of any current generation console, with an attach rate of 8.91
  • Reaching $12.9 in revenue, life to date games spending on Xbox 360 is the highest of any current generation console1
  • Helping propel “Gears of War 3” pre-orders worldwide, 1.29 million fans from 145 countries participated in the “Gears of War 3” public multiplayer beta

 All data included in this document current as of June 2011; 1. Source: NPD Group, April 2011