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Xbox 360 World Premieres Biggest Blockbuster Games and Entertainment
Major publishers unveil Kinect support, including Ubisoft’s Tom Clancy series of games, Electronic Arts’ “Mass Effect 3,” “Madden NFL,” “Tiger Woods PGA TOUR” and “FIFA”; UFC comes to Xbox 360.
LOS ANGELES — June 6, 2011 — Today, on the eve of the Electronic Entertainment Expo (E3), Microsoft Corp. premiered a spectacular lineup of new games, demonstrating that Xbox 360 continues to deliver the biggest hits and blockbuster experiences — bar none. This year, Microsoft showcased a host of new groundbreaking exclusive titles on Xbox 360, including “Gears of War 3,” “Forza Motorsport 4” and the world premiere trailer for “Halo 4.” In addition, Microsoft debuted the next installment of the famed “Fable” franchise with “Fable: The Journey,” a game imagined from the ground up for Kinect on Xbox 360 by famed developer Peter Molyneux. Fans were also treated to a preview of the Kinect-powered historical epic, “Ryse,” created by acclaimed developer Crytek GmbH. Finally, Microsoft revealed that this winter, “Minecraft,” the independent PC game phenomenon, is making its console debut exclusively on Xbox 360.
In 2010, the controller-free magic and instant fun of Kinect for Xbox 360 captivated consumers all over the world, making it the fastest-selling consumer electronics device in history. This year, millions of Kinect owners will use their entire body to experience the world’s most iconic entertainment brands through “Kinect: Disneyland Adventures,” “Kinect Star Wars” and “Sesame Street: Once Upon a Monster.” Fans will also get their bodies in motion while playing the successors to the platform’s best-selling titles, “Dance Central 2” and “Kinect Sports: Season Two.”
In addition, Kinect Fun Labs, a new hub showcasing the latest Kinect innovations, was unveiled and is available to all Xbox LIVE members starting today. Create magical moments with never before seen Kinect technology, including player capture, object scanning and finger tracking. Kinect Fun Labs will launch with four Gadgets: Kinect Me, Bobble Head, Build A Buddy and Kinect Googly Eyes. More experiences will begin arriving in July, including Avatar Kinect and Kinect Sparkler.
With Kinect and Xbox LIVE, Third-Party Blockbuster Games Are Best on Xbox 360
The industry’s best creators and publishers demonstrated their commitment to immerse Xbox fans even deeper in the action. On Microsoft’s E3 stage, Ubisoft announced that all future Tom Clancy games will be Kinect-enhanced including “Tom Clancy’s Ghost Recon Future Soldier.” Microsoft further delighted audiences with the first public demonstration of “Call of Duty: Modern Warfare 3” and reminded them that in 2011 and again in 2012, all “Call of Duty: Modern Warfare 3” add-on content will launch first on Xbox 360.
EA SPORTS announced Kinect support for several of its blockbuster titles in 2012, including “Tiger Woods PGA TOUR,” “Madden NFL” and “FIFA.” In the next 12 months, EA also has several additional titles that will feature Kinect, including “The Sims™ 3 Pets,” “Family Game Night 4” and what is sure to be one of the biggest games of 2012, “Mass Effect 3.”
“For Xbox, games have always been at the heart of who we are: the world’s biggest blockbusters, enduring stories from the world’s best storytellers and innovative entertainment experiences that you can’t find anywhere else,” said Phil Spencer, corporate vice president of Microsoft Studios. “Whether it’s Kinect games like ‘Kinect Star Wars’ and ‘Kinect: Disneyland Adventures,’ or the latest installments of our most acclaimed and anticipated exclusive franchises like ‘Gears of War 3’ and ‘Halo 4,’ our existing fans, and new ones alike, will find something here to delight them and their families.”
Ultimate Fighting Championship Comes to Xbox 360 and Xbox LIVE
In addition to all the best titles on Xbox 360, Microsoft also announced new blockbuster entertainment, teaming up with UFC. Starting this fall, Xbox LIVE Gold Members can subscribe to UFC to access live pay-per-view matches, classic fights, interviews and exclusive behind-the-scenes looks into the lives of the world’s greatest fighters; it’s access to the octagon in an all-new interactive way.
With games and entertainment for every member of the household, Xbox 360 continues to bring the best in interactive entertainment to living rooms around the world with the following:
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 35 million people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
* Xbox LIVE Gold Membership required for online multiplayer.
** Xbox LIVE required for UFC feature.
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