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  • Blog Post: The Best (Free) Tools For Measuring Social Media Impact in Your Business

    Social media can’t just be one facet of your company’s promotional tactics. Social has to be in its veins; it has to be part of the lifeblood of your overall marketing strategy. Participating in social as a brand, though, requires that you measure your impact and progress, both overall and...
  • Blog Post: 6 Ways Millennials Using Facebook at Work Puts Money Back In Your Pocket

    More than one third of companies may restrict access to social media sites according to a recent Microsoft study. In response, though, another study found that 39% of workers between the ages of 18 and 24 would consider leaving a company that blocks Facebook access. Here’s a different approach...
  • Blog Post: Small and Scrappy Wins the Race: Why Social Media is the Best Trick Up an SMBs Sleeve

    Advertising Age’s article How Startups Are Disrupting Packaged Good’s Kings of Scale highlights findings from IRI and Boston Consulting Group that show how SMBs have managed to snag almost $10 billion in sales between 2009 and 2012 from major packaged-goods companies. What’s the...
  • Blog Post: Guest Blog: Essential Email Marketing Strategies to Drive Awareness and Boost Sales

    Essential Email Marketing Strategies to Drive Awareness and Boost Sales Richard Israel , Senior Director of Local Success, Constant Contact For many of us, email is the first thing we check in the morning and what we rely on most to communicate online. The same is true for most email users, including...
  • Blog Post: Running a Startup One Deal at a Time: Groupon

    Groupon turns five years old this week, and we thought we’d celebrate by highlighting some of our favorite things about the startup. Groupon exploded into success after launching in Chicago in 2008, and quickly expanded into the rest of the country and the world. The company was famously on...
  • Blog Post: An Interview with Rieva Lesonsky

    October was Women in Business Month and we had the amazing opportunity to speak with business leaders Vanessa Fox , Liz Pearce , and Nataly Kogan . Talking to Rieva Lesonsky , a small business expert and best-selling author on entrepreneurship, it is clear that the list of influential women in business...
  • Blog Post: 4 Major Reasons to Connect to the Cloud Now

    If you haven't started exploring cloud solutions for your business, consider this: As much as 40% of all IT spend by 2016 will be for cloud-related platforms and applications. That's because the cloud can help your business reduce costs, engage employees in new ways, and increase agility, efficiency...
  • Blog Post: The Give and Take Between Brands, Consumers, and Their Data

    You have likely seen the New York Times dialect quiz that’s popping up in Facebook and Twitter streams all across the web right now—a 25-question quiz that estimates your geographic origins based on your pronunciations and word choices. The tool crunches people’s responses based on...
  • Blog Post: Making Sense of Consumer Data in the World of Retail

    Last week we looked at an example of the consumerization of big data from the publishing world , examining the relationship between brands, consumers, and their data. Today we take a look at the retail industry and the ways retailers can use data sets to anticipate customer behavior. Shish Shridhar...
  • Blog Post: The Autonomy of Marketing with Big Data

    We spoke to Jeff Marcoux, Senior Product Marketing Manager for Dynamics CRM, about how big data and data insights have changed marketing. He outlined three ways that companies can use big data to reimagine their marketing efforts. He also outlined an all-encompassing rule when using data insights...
  • Blog Post: Autonomous Marketing: Using data to perfectly personalize marketing efforts

    Personalization is the gold standard for marketing efforts. If you can connect with a customer on a personal level and demonstrate that you understand your audience, the customer is far more likely to respond to your marketing campaigns. It may seem like a daunting task to crunch that much customer information...
  • Blog Post: The Human Side of Autonomous Marketing

    How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data insights enhance the efficacy of your marketing efforts; however, human input is always necessary to decipher big data. Autonomous marketing, used to enable marketers...
  • Blog Post: Location Intelligence: Understanding Your Customers Requires Knowing Where They Are

    Does your maps app have “access to your current location”? Are your Instagram photos forming a Photo Map? Even social networks like Facebook and Twitter serve as platforms to broadcast where you are and what you’re doing. Millions of Americans leave similar digital trails every second...
  • Blog Post: Guest Blog: Some Practical Advice to Getting Started with Social Media

    Some Practical Advice to Getting Started with Social Media Richard Israel , Senior Director of Local Success, Constant Contact It’s easy to feel overwhelmed when you think about how social media is going to be part of your marketing strategy. After all, the conversation has expanded from...
  • Blog Post: Answering the Call for “New-School” Marketing Concepts

    In his new book, Absolute Value , Stanford Professor Itamar Simonson sets up the question: what does it mean when the traditional notions of marketing don’t stand up in 21 st century? In doing so, he reveals what really influences customers today and offers a new framework to challenge those notions...
  • Blog Post: 6 Ways to Protect Your Social Media Channels from Phishing Attacks

    Your business is using social media and that’s great. But there are security measures you ought to consider before attackers make off with your brand’s identity (AKA brandjacking). Although social networks don’t contain your company’s financial information, they serve as gateways...
  • Blog Post: The Rise of the Always-on Customer (and Always-on Marketing Team)

    With the rise of the social, self-educated, always-on buyer, the CMO must own this digitally focused business shift more than any other executive in your organization. As the CMO’s role evolves and digital media blurs the boundaries between departments, marketing is seeping into all areas of your...
  • Blog Post: Your Chief _________ Officer: the Evolving Role of the CMO

    Your business needs a CMO who understands the increasingly complex world of data, analytics, and content management. If that person doesn’t, she isn’t setting up your organization to respond to customers in real time. "The Chief Marketing Officer cannot avoid broader responsibility...
  • Blog Post: 4 key takeaways from the Convergence 2014 conference keynote

    Convergence is the premier event for the Microsoft Dynamics Customer and Partner business community. This year’s theme of customer experience means that attendees will be fully immersed in how technology could help them delight their customers. We highlighted four takeaways from the opening...
  • Blog Post: 5 Things to Say When You’re Caught Using Social Media at Work

    Social media is catching on, but not everyone’s boss is a fan of Facebook yet. Some companies outright ban the use of social media at work, while others quietly look the other way or subtly encourage it. If your workplace isn’t social-friendly (or if your boss scowls when he sees Instagram...