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  • Blog Post: Interview Part Two: Scott Golder, Data Scientist

    The New York Times Dialect Survey was the site’s most popular post of 2013. The data behind it is based on the extensive research of Scott Golder and his team. Now, Scott turns his eye towards using social media to gather data, and how businesses can find insight in granularity within large data...
  • Blog Post: Your Chief _________ Officer: the Evolving Role of the CMO

    Your business needs a CMO who understands the increasingly complex world of data, analytics, and content management. If that person doesn’t, she isn’t setting up your organization to respond to customers in real time. "The Chief Marketing Officer cannot avoid broader responsibility...
  • Blog Post: Interview: Scott Golder, Data Scientist

    The New York Times Dialect Survey was the site’s most popular post of 2013. The data behind it is based on the extensive research of Scott Golder and his team in the early 2000s, and Scott discusses how things have changed in the ten years since he conducted his research—including how easy...
  • Blog Post: 6 Ways to Protect Your Social Media Channels from Phishing Attacks

    Your business is using social media and that’s great. But there are security measures you ought to consider before attackers make off with your brand’s identity (AKA brandjacking). Although social networks don’t contain your company’s financial information, they serve as gateways...
  • Blog Post: The Best (Free) Tools For Measuring Social Media Impact in Your Business

    Social media can’t just be one facet of your company’s promotional tactics. Social has to be in its veins; it has to be part of the lifeblood of your overall marketing strategy. Participating in social as a brand, though, requires that you measure your impact and progress, both overall and...
  • Blog Post: 5 Things to Say When You’re Caught Using Social Media at Work

    Social media is catching on, but not everyone’s boss is a fan of Facebook yet. Some companies outright ban the use of social media at work, while others quietly look the other way or subtly encourage it. If your workplace isn’t social-friendly (or if your boss scowls when he sees Instagram...