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  • Blog Post: Duckface Optional: 3 Things Your Business Can Learn From the Selfie Explosion

    Selfies have become a dominant force worldwide. The word was named the Word of the Year 2013 by Oxford Dictionaries after there was a 17,000% increase in the use of "selfie" over the course of the year. In August “selfie” was accepted into the ultimate word bible: the Scrabble dictionary...
  • Blog Post: Content Creation: A Marketing-Editorial Mashup

    As more a nd more businesses try to become "brand as publishers," the roles within organizations need to change to more effectively create content . Content creation has long been the realm of editorial departments. But with content taking on a marketing—rather than a journalism—slant...
  • Blog Post: 2 Quick Ways to Improve Social Interactions with Your Customers

    86% of customers are likely to repurchase your product or service after a positive customer service experience. Several social experts at a recent Sprinklr Social@Scale Summit shared tips for ensuring more positive than negative interactions. Here's what you can immediately incorporate into your...
  • Blog Post: Key Takeaways from the Ice Bucket Challenge for Every Business

    How do you raise money and awareness on the Internet without spending money on advertising? You call people out. By name. And give them an ultimatum. That's the genius behind the ALS Challenge, which has already raised an estimated 2.3 million dollars since the campaign kicked off on July 29....
  • Blog Post: 6 Tips for Writing Sharable Content

    Convincing people to share the things you post on Facebook and Twitter is a huge part of the reason companies engage with their fans on social networks. It's free word-of-mouth advertising, it helps raise your brand awareness, and it introduces new people to your products. How do you create content...
  • Blog Post: How Social Media is Changing the Way We Do Customer Service

    Technology has advanced the speed and scale at which consumers can communicate about their brand interactions. As a result, businesses have had to determine how to respond to customers on a personal level in what is now a very public, digital space. If a person had a poor customer experience at a...
  • Blog Post: How Contextualized Data is Changing Tech for the Better

    Today, technology serves us well because it collects data on what we do. It knows who we speak with. It sees what we look at. Devices will know to wake us up earlier if it snowed overnight or contact our friends when we're running late. For tech journalist Robert Scoble, this is not about privacy...
  • Blog Post: Visual Storytelling: The Key to Keeping Your Customers Coming Back

    As businesses make the tricky transition from traditional advertising to creating content that your customers choose to spend time with, videos need to play a key in your content mix. That's because 83% of human learning is visual. And while your audience may not have a passion for finance or insurance...
  • Blog Post: 10 tips for turning First-time and Infrequent Customers into Repeat Ones

    Customer retention is critical for businesses of any size. According to statistics used in a Small Business Week webinar on growing customer loyalty (cosponsored by the U.S. Small Business Administration, SCORE, and Manta), retention can save money and potentially increase revenue by at least 25 percent...
  • Blog Post: Take your social marketing to rock star status

    The conventional marketing paradigm—your brand speaking to customers—has shifted. Today, it’s a conversation, and consumers hold the reigns. Social media platforms such as Twitter and Facebook allow customers to talk about your brand in new ways. They can like , share , and bring in...
  • Blog Post: 5 Things to Say When You’re Caught Using Social Media at Work

    Social media is catching on, but not everyone’s boss is a fan of Facebook yet. Some companies outright ban the use of social media at work, while others quietly look the other way or subtly encourage it. If your workplace isn’t social-friendly (or if your boss scowls when he sees Instagram...
  • Blog Post: 6 Ways Millennials Using Facebook at Work Puts Money Back In Your Pocket

    More than one third of companies may restrict access to social media sites according to a recent Microsoft study. In response, though, another study found that 39% of workers between the ages of 18 and 24 would consider leaving a company that blocks Facebook access. Here’s a different approach...
  • Blog Post: Small and Scrappy Wins the Race: Why Social Media is the Best Trick Up an SMBs Sleeve

    Advertising Age’s article How Startups Are Disrupting Packaged Good’s Kings of Scale highlights findings from IRI and Boston Consulting Group that show how SMBs have managed to snag almost $10 billion in sales between 2009 and 2012 from major packaged-goods companies. What’s the...
  • Blog Post: Guest Blog: Essential Email Marketing Strategies to Drive Awareness and Boost Sales

    Essential Email Marketing Strategies to Drive Awareness and Boost Sales Richard Israel , Senior Director of Local Success, Constant Contact For many of us, email is the first thing we check in the morning and what we rely on most to communicate online. The same is true for most email users, including...
  • Blog Post: Running a Startup One Deal at a Time: Groupon

    Groupon turns five years old this week, and we thought we’d celebrate by highlighting some of our favorite things about the startup. Groupon exploded into success after launching in Chicago in 2008, and quickly expanded into the rest of the country and the world. The company was famously on...
  • Blog Post: An Interview with Rieva Lesonsky

    October was Women in Business Month and we had the amazing opportunity to speak with business leaders Vanessa Fox , Liz Pearce , and Nataly Kogan . Talking to Rieva Lesonsky , a small business expert and best-selling author on entrepreneurship, it is clear that the list of influential women in business...
  • Blog Post: 4 Major Reasons to Connect to the Cloud Now

    If you haven't started exploring cloud solutions for your business, consider this: As much as 40% of all IT spend by 2016 will be for cloud-related platforms and applications. That's because the cloud can help your business reduce costs, engage employees in new ways, and increase agility, efficiency...
  • Blog Post: The Give and Take Between Brands, Consumers, and Their Data

    You have likely seen the New York Times dialect quiz that’s popping up in Facebook and Twitter streams all across the web right now—a 25-question quiz that estimates your geographic origins based on your pronunciations and word choices. The tool crunches people’s responses based on...
  • Blog Post: Making Sense of Consumer Data in the World of Retail

    Last week we looked at an example of the consumerization of big data from the publishing world , examining the relationship between brands, consumers, and their data. Today we take a look at the retail industry and the ways retailers can use data sets to anticipate customer behavior. Shish Shridhar...
  • Blog Post: The Autonomy of Marketing with Big Data

    We spoke to Jeff Marcoux, Senior Product Marketing Manager for Dynamics CRM, about how big data and data insights have changed marketing. He outlined three ways that companies can use big data to reimagine their marketing efforts. He also outlined an all-encompassing rule when using data insights...
  • Blog Post: Autonomous Marketing: Using data to perfectly personalize marketing efforts

    Personalization is the gold standard for marketing efforts. If you can connect with a customer on a personal level and demonstrate that you understand your audience, the customer is far more likely to respond to your marketing campaigns. It may seem like a daunting task to crunch that much customer information...
  • Blog Post: The Human Side of Autonomous Marketing

    How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data insights enhance the efficacy of your marketing efforts; however, human input is always necessary to decipher big data. Autonomous marketing, used to enable marketers...
  • Blog Post: Location Intelligence: Understanding Your Customers Requires Knowing Where They Are

    Does your maps app have “access to your current location”? Are your Instagram photos forming a Photo Map? Even social networks like Facebook and Twitter serve as platforms to broadcast where you are and what you’re doing. Millions of Americans leave similar digital trails every second...
  • Blog Post: Guest Blog: Some Practical Advice to Getting Started with Social Media

    Some Practical Advice to Getting Started with Social Media Richard Israel , Senior Director of Local Success, Constant Contact It’s easy to feel overwhelmed when you think about how social media is going to be part of your marketing strategy. After all, the conversation has expanded from...
  • Blog Post: Answering the Call for “New-School” Marketing Concepts

    In his new book, Absolute Value , Stanford Professor Itamar Simonson sets up the question: what does it mean when the traditional notions of marketing don’t stand up in 21 st century? In doing so, he reveals what really influences customers today and offers a new framework to challenge those notions...