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  • Blog Post: How the Internet of Things Brings Online Shopping to the In-Store Retail Experience

    You know times are a-changin’ when consumers want a brick and mortar retail experience that mimics an online retail experience. Within the store environment, consumers demand the same rich product information and personalized marketing as they encounter online. The cool thing is, today that's...
  • Blog Post: How Starbucks Cultivates a Heady Brew of Trust, Culture, and Customer Loyalty

    Creating loyalty around your product—and more importantly, your brand—is key to sustained success, not to mention free, positive word-of-mouth marketing. As far as loyal customers go, Starbucks is at the top of the game. We spoke with Ben Sadler, Marketing Manager of Global Brand Loyalty...
  • Blog Post: Redefining Local: Technology and the Global Marketplace

    Just as technology is helping companies of all sizes expand into new and bigger markets, it’s transforming the way social businesses (companies focused on doing good and re-investing profits) deliver on their social and environmental goals. We spoke with Sydney Alfonso, founder of Etkie , a local...
  • Blog Post: 10 tips for turning First-time and Infrequent Customers into Repeat Ones

    Customer retention is critical for businesses of any size. According to statistics used in a Small Business Week webinar on growing customer loyalty (cosponsored by the U.S. Small Business Administration, SCORE, and Manta), retention can save money and potentially increase revenue by at least 25 percent...
  • Blog Post: 7 Lessons from Ben and Jerry’s on Turning Your Mom and Pop Into a Success

    Rome wasn’t built in a day, and neither was the delicious empire that spawned Chunky Monkey and Cherry Garcia. Here are a few tips we’ve gathered from Ben & Jerry’ success on how to turn a mom and pop shop into a multinational success. Do what you love Founders and childhood...
  • Blog Post: The Best (Free) Tools For Measuring Social Media Impact in Your Business

    Social media can’t just be one facet of your company’s promotional tactics. Social has to be in its veins; it has to be part of the lifeblood of your overall marketing strategy. Participating in social as a brand, though, requires that you measure your impact and progress, both overall and...
  • Blog Post: Running a Startup One Deal at a Time: Groupon

    Groupon turns five years old this week, and we thought we’d celebrate by highlighting some of our favorite things about the startup. Groupon exploded into success after launching in Chicago in 2008, and quickly expanded into the rest of the country and the world. The company was famously on...
  • Blog Post: Accessibility matters: How the New Belgium Beer Rangers are part of the team no matter where they are.

    Mobile workers need to feel like they’re part of the team, but they also need access to every piece of information their in-office colleagues have. On a high-speed connection in a home office, shared workspace, or coffee shop, this need is generally addressed with a laptop. But what about the increasingly...
  • Blog Post: 4 Major Reasons to Connect to the Cloud Now

    If you haven't started exploring cloud solutions for your business, consider this: As much as 40% of all IT spend by 2016 will be for cloud-related platforms and applications. That's because the cloud can help your business reduce costs, engage employees in new ways, and increase agility, efficiency...
  • Blog Post: Big Data Solutions Powering the Music Industry

    Big data, well-assembled, can provide a comprehensive picture of a business’ current landscape. It’s the smart business, however, that can manipulate that data and put it to work for them in the future. The music industry had to smarten up before many other industries. They learned to...
  • Blog Post: Making Sense of Consumer Data in the World of Retail

    Last week we looked at an example of the consumerization of big data from the publishing world , examining the relationship between brands, consumers, and their data. Today we take a look at the retail industry and the ways retailers can use data sets to anticipate customer behavior. Shish Shridhar...
  • Blog Post: The Autonomy of Marketing with Big Data

    We spoke to Jeff Marcoux, Senior Product Marketing Manager for Dynamics CRM, about how big data and data insights have changed marketing. He outlined three ways that companies can use big data to reimagine their marketing efforts. He also outlined an all-encompassing rule when using data insights...
  • Blog Post: Kinect for Windows: Revolutionizing Retail Experiences

    Kinect may have started as a revolutionary gaming device, but its effects are being felt in industries from space exploration to health care. Kinect can render a room, a person, and the movement of objects in 3D, allowing people to interact naturally with a system. It’s also starting to have a...
  • Blog Post: Autonomous Marketing: Using data to perfectly personalize marketing efforts

    Personalization is the gold standard for marketing efforts. If you can connect with a customer on a personal level and demonstrate that you understand your audience, the customer is far more likely to respond to your marketing campaigns. It may seem like a daunting task to crunch that much customer information...
  • Blog Post: Delta, Data, and Microsoft Dynamics

    How do you take regular customer behavior and turn it into an opportunity to gather insights for your business’ operations? Delta Air Lines—pioneers of the paperless cockpit —realized they had an enormous opportunity to gather insights about their customers. By tapping into data from...
  • Blog Post: The Human Side of Autonomous Marketing

    How do you retain the creative side of marketing when big data and autonomous marketing inevitably change the way marketers work? Data insights enhance the efficacy of your marketing efforts; however, human input is always necessary to decipher big data. Autonomous marketing, used to enable marketers...
  • Blog Post: New Domain Names: A Good Choice for Your Business?

    If your city suddenly decided to double the amount of waterfront property available for development, would you buy or would you be skeptical? That’s what’s happening on the Internet. More top-level domain names are being created so businesses can finally get those prize web addresses they’ve...
  • Blog Post: Location Intelligence: Understanding Your Customers Requires Knowing Where They Are

    Does your maps app have “access to your current location”? Are your Instagram photos forming a Photo Map? Even social networks like Facebook and Twitter serve as platforms to broadcast where you are and what you’re doing. Millions of Americans leave similar digital trails every second...
  • Blog Post: Guest Blog: Some Practical Advice to Getting Started with Social Media

    Some Practical Advice to Getting Started with Social Media Richard Israel , Senior Director of Local Success, Constant Contact It’s easy to feel overwhelmed when you think about how social media is going to be part of your marketing strategy. After all, the conversation has expanded from...
  • Blog Post: Answering the Call for “New-School” Marketing Concepts

    In his new book, Absolute Value , Stanford Professor Itamar Simonson sets up the question: what does it mean when the traditional notions of marketing don’t stand up in 21 st century? In doing so, he reveals what really influences customers today and offers a new framework to challenge those notions...
  • Blog Post: The Rise of the Always-on Customer (and Always-on Marketing Team)

    With the rise of the social, self-educated, always-on buyer, the CMO must own this digitally focused business shift more than any other executive in your organization. As the CMO’s role evolves and digital media blurs the boundaries between departments, marketing is seeping into all areas of your...
  • Blog Post: Using Windows Technology for Secure, Wow-Inspiring Retail Experiences

    Your customers want to be wowed when they walk into your store. Maybe instead of trying on clothes in dressing rooms, they want to sample hundreds of outfits just by looking at a tablet. Or maybe they’re looking for the perfect dinner recommendation—based on their specific taste profile....