Browse by Tags

Tagged Content List
  • Blog Post: 3 Things Every Company Should be Doing with Their Data

    For tech journalist Robert Scoble, new technology is not about privacy loss—it's about utility. Along with coauthor Shel Israel, Scoble has written Age of Context: Mobile, Sensors, Data, and the Future of Privacy . The book explores how sensors, wearables, social, data, and location-based technology...
  • Blog Post: How Contextualized Data is Changing Tech for the Better

    Today, technology serves us well because it collects data on what we do. It knows who we speak with. It sees what we look at. Devices will know to wake us up earlier if it snowed overnight or contact our friends when we're running late. For tech journalist Robert Scoble, this is not about privacy...
  • Blog Post: Microsoft Privacy Experts Marisa Rogers and Kristi Berry: Transparency and Other Data Best Practices

    Understanding the complexities of customer data collection is vital for businesses today. Most businesses keep some kind of data on their customers—but knowing how to store it and how to communicate to customers about their data ensures your company remains secure and compliant. We recently...
  • Blog Post: BI Lessons From Motiga’s Newest Gaming Experience, “Gigantic”

    What can a video game company teach you about your business? For one thing, how to take vast amounts of data produced by thousands of people, analyze it, and use it to improve the customer experience. We sat down with Ian Brillembourg , Senior BI Manager at Motiga, Inc. , to talk about how he and...
  • Blog Post: What is Machine Learning and Why Does Your Business Need it?

    Behind any major web service is a principle called machine learning. This refers to algorithms used to generate online product recommendations, search engine results, and GPS traffic directions. When these kinds of programs have access to large amounts of data, they can “learn” through example...
  • Blog Post: The Value of Small: Why Small Data Matters Just As Much As Big Data

    In a world of big data, it's easy to forget about small data: those lower volume, more focused data sets. Using these smaller data sets can be just as relevant for your business as the insights gleaned from analyzing big data. For many of your business's day-to-day challenges, the insights gleaned...
  • Blog Post: 3 Business Fails From Hollywood Films—And How To Avoid Them

    Hollywood is big business. Summertime is a competition between studios where the biggest explosions and craziest plots (now in 3D!) equal enormous profits. What about business in movies? Turns out, there are some awful business decisions being made not by the studios but by the characters in their films...
  • Blog Post: The Cyber 2025 Model: Predicting the Impact of the Internet Over the Next 10 Years

    As the digital world expands, its need for careful governance grows. Policies need to be established that foster a secure and innovative space without restricting growth. As the world settles in to a digital reality, your business has the power to inform the policy that governs it—here’s...
  • Blog Post: Four Mysteries Big Data Could Solve, but Shouldn't

    Proper analysis of big data can solve for many things: predicting customer behavior, streamlining supply lines, and creating highly targeted offers that drive sales. As computing power and analytic prowess grows, problems once considered "unsolvable" will quickly become mundane (though fundamental...
  • Blog Post: A Big Vision for Events and Big Data

    Since before mobile apps and prior to social media, organizations have used live events to connect with partners, customers, and employees. “Human beings like to get together in person and exchange ideas. That’ll never change,” says Scott Schenker, General Manager of Events at Microsoft...
  • Blog Post: On the verge of a breakthrough: how the cloud helps your business find insights in big data

    While big data enters the everyday lexicon, it begins to conjure the image of a Sasquatch-style beast made of infinite strings of numbers. But big data doesn't have to be intimidating. Your business can harness the big data haystack to quickly find the needle of insight contained inside. For example...
  • Blog Post: Happy Internet Day!

    Happy Internet Day! Before the Internet became the source of (and distraction from) how we do business in the last twenty years, it was a small network of government and university computers that could still talk to each other in the event of a catastrophic (read: nuclear) event on American soil. ...
  • Blog Post: How is business technology like a human brain?

    You might say something nerdy about the big data revolution or perhaps the latest simulation of the brain … But no, the answer we are going for is: we only use a small fraction of both.* According to Brian Moran , the average business uses only about 30% of the capabilities they already...
  • Blog Post: The Surprising Technology Trends of 2013

    The only way to describe the notable technology trends of 2013 is big. Really big. The vast potential to disrupt the status quo of business operations across various sectors is enormous. These trends will redefine the way we interact with objects around us, redirect the way we think about complex...
  • Blog Post: 2014 Predictions and Resolutions

    Big things happened in tech in 2013, and we can only expect more to come in 2014. We’ve assembled some of the most important areas businesses will want to consider and some easy resolutions you can make for your business to prepare for what’s coming. Strap in and hang on. The future is...
  • Blog Post: Big Data, Simple Guidance

    Big data is very simple—it’s an extremely large set of data—but the confusing part is knowing what to do with all of that information. Big data can either be a tremendous asset to your business or a time-sapping mire. David McJannet , VP of marketing for Microsoft partner Hortonworks...
  • Blog Post: Big Data Solutions Powering the Music Industry

    Big data, well-assembled, can provide a comprehensive picture of a business’ current landscape. It’s the smart business, however, that can manipulate that data and put it to work for them in the future. The music industry had to smarten up before many other industries. They learned to...
  • Blog Post: The Give and Take Between Brands, Consumers, and Their Data

    You have likely seen the New York Times dialect quiz that’s popping up in Facebook and Twitter streams all across the web right now—a 25-question quiz that estimates your geographic origins based on your pronunciations and word choices. The tool crunches people’s responses based on...
  • Blog Post: Making Sense of Consumer Data in the World of Retail

    Last week we looked at an example of the consumerization of big data from the publishing world , examining the relationship between brands, consumers, and their data. Today we take a look at the retail industry and the ways retailers can use data sets to anticipate customer behavior. Shish Shridhar...
  • Blog Post: The Autonomy of Marketing with Big Data

    We spoke to Jeff Marcoux, Senior Product Marketing Manager for Dynamics CRM, about how big data and data insights have changed marketing. He outlined three ways that companies can use big data to reimagine their marketing efforts. He also outlined an all-encompassing rule when using data insights...
  • Blog Post: Storytelling with data: how your business can turn information into compelling tales

    In our interview with Jeff Marcoux, Senior Product Marketing Manager for Microsoft Dynamics CRM, he mentioned an excellent mantra for businesses interested in big data: “large data makes graphs, but significant data tells a story .” Businesses looking to harness data insights should be ready...
  • Blog Post: Autonomous Marketing: Using data to perfectly personalize marketing efforts

    Personalization is the gold standard for marketing efforts. If you can connect with a customer on a personal level and demonstrate that you understand your audience, the customer is far more likely to respond to your marketing campaigns. It may seem like a daunting task to crunch that much customer information...
  • Blog Post: Business Intelligence: “The Eyes and Ears of Your Business”

    Businesses are collecting more data than ever before, and technology is making that process increasingly easier and more affordable. The challenge for business owners is 1) how to quickly turn that raw data into actionable business insights, and 2) how to give more people within an organization access...
  • Blog Post: Delta, Data, and Microsoft Dynamics

    How do you take regular customer behavior and turn it into an opportunity to gather insights for your business’ operations? Delta Air Lines—pioneers of the paperless cockpit —realized they had an enormous opportunity to gather insights about their customers. By tapping into data from...
  • Blog Post: Equipping CFOs with the Power of Actionable Insight

    CFOs have the power to turn big data into actionable insight that carries real business impact. The key, according to Pepijn Richter and Yvonne Haarloev, Director of Product Marketing and Senior Product Marketing Manager for Microsoft Dynamics AX, is bringing that data to life. This entails understanding...