Hollywood is big business. Summertime is a competition between studios where the biggest explosions and craziest plots (now in 3D!) equal enormous profits. What about business in movies? Turns out, there are some awful business decisions being made not by the studios but by the characters in their films. To get you ready for a summer of superheroes and things going pew-pew-pew, here’s a look at 3 of the all-time worst business decisions made in films. Don’t forget the popcorn!
Mistakes of Dr. Evil-like proportions are common as plot foils—but real businesses need not worry about making such errors if they hire intelligently, listen to their analysts, have access to the proper data, and properly innovate.