Your business is using social media and that’s great. But there are security measures you ought to consider before attackers make off with your brand’s identity (AKA brandjacking). Although social networks don’t contain your company’s financial information, they serve as gateways to your customers and their information. Here are some best practices to help keep you and your customers safe. 

Today’s security situation

Phishing is a method of credential theft that tricks Internet users into revealing sensitive personal or financial information online. Historically, the majority of phishing attacks target sites such as financial institutions and social networks. Recently there’s been a spike in the amount of phishing impressions from social networking sites, particularly by mobile users.

While the risk of someone hijacking your financial information is obvious, understanding why cybercriminals might want to infiltrate your Twitter account requires a few more steps. Through social network accounts, cybercriminals can promote scams, send spam, or infect other users with malware. If customers are hit with malware after clicking a link from your company’s account and, worse, if that malware goes undetected and begins siphoning valuable customer information, the credibility of your business is on the line.

Best practices for secure social networking

Getting your employees on the same page when it comes to security is a lot like the pep talk you give your kids before they go trick or treating by themselves for the first time or the signs you see plastered all over public transportation, “If you see something, say something.” Regardless, it never hurts to be reminded—besides, there’s always something new to be learned when it comes to today’s evolving security threats:

  1. Avoid the click. Click bait is still the most common phishing ploy so it’s important to teach employees to be suspicious of links sent from unknown users and even emails claiming to come from a social networking site.
  2. Use different passwords. Never use the same password for all your accounts—that way if there’s a security breach, it’s contained.
  3. Leave no trace. Don’t save your password to a computer or browser. Instead, pick a strong password you can remember or store it in a dependable password management program.
  4. Educate employees. Increase information security awareness and give your employees the resources they need to be successful digital citizens.
  5. Say something. Report suspicious or potentially malicious activity to the social networking site’s administrators.
  6. Protect yourself. Use your web browser’s built-in protection technologies and be sure to always upgrade to maintain a safe browsing experience.

As always, when you’re online—safety first.