Big data is very simple—it’s an extremely large set of data—but the confusing part is knowing what to do with all of that information. Big data can either be a tremendous asset to your business or a time-sapping mire. David McJannet, VP of marketing for Microsoft partner Hortonworks, provides a simplified definition to shed some light on what big data is and why it’s important:
Big data is about building new analytic applications based on new types of data, to better serve your customers and drive a better competitive advantage.
There are three key reasons data insights are important to your business:
Two departments within most organizations that will be affected by more effective business insights are Marketing and Finance:
Big data is about driving actionable insights for your business. The data-driven organization will be able to better understand their customers and business challenges to provide a competitive advantage.